What users are saying about

Alteryx Analytics

Top Rated
111 Ratings

Alteryx Analytics

Top Rated
111 Ratings
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Score 8.7 out of 101

SAS Marketing Ops

12 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Alteryx Analytics

Well suited: if an organization already has a lot of running ETLs or pipelines but need to systemize them, Alteryx is a good choice. It would be good to figure out how well Alteryx would be harmonized with the existing components, but in a general sense, it may be well harmonized. Less appropriate: Alteryx is good for "automation", but some data developers and analysts may prefer to remain and keep using SQL tools. One should be careful of not just adding "one more layer or tool" into the existing pipeline and make it more complicated to manage.
No photo available

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

BI Standard Reporting

Alteryx Analytics
7.6
SAS Marketing Ops
Pixel Perfect reports
Alteryx Analytics
8.0
SAS Marketing Ops
Customizable dashboards
Alteryx Analytics
5.8
SAS Marketing Ops
Report Formatting Templates
Alteryx Analytics
9.0
SAS Marketing Ops

Ad-hoc Reporting

Alteryx Analytics
8.5
SAS Marketing Ops
Drill-down analysis
Alteryx Analytics
8.1
SAS Marketing Ops
Formatting capabilities
Alteryx Analytics
8.2
SAS Marketing Ops
Integration with R or other statistical packages
Alteryx Analytics
9.6
SAS Marketing Ops
Report sharing and collaboration
Alteryx Analytics
7.9
SAS Marketing Ops

Report Output and Scheduling

Alteryx Analytics
8.6
SAS Marketing Ops
Publish to Web
Alteryx Analytics
8.0
SAS Marketing Ops
Publish to PDF
Alteryx Analytics
8.6
SAS Marketing Ops
Report Versioning
Alteryx Analytics
9.0
SAS Marketing Ops
Report Delivery Scheduling
Alteryx Analytics
8.9
SAS Marketing Ops

Data Discovery and Visualization

Alteryx Analytics
8.1
SAS Marketing Ops
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Analytics
8.0
SAS Marketing Ops
Location Analytics / Geographic Visualization
Alteryx Analytics
7.7
SAS Marketing Ops
Predictive Analytics
Alteryx Analytics
8.7
SAS Marketing Ops

Access Control and Security

Alteryx Analytics
8.3
SAS Marketing Ops
Multi-User Support (named login)
Alteryx Analytics
8.0
SAS Marketing Ops
Role-Based Security Model
Alteryx Analytics
8.0
SAS Marketing Ops
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Analytics
9.0
SAS Marketing Ops

Mobile Capabilities

Alteryx Analytics
4.0
SAS Marketing Ops
Responsive Design for Web Access
Alteryx Analytics
4.0
SAS Marketing Ops

Pros

  • Cleaning datasets
  • Preparing data for analyzing
  • Customer data analytics
  • Transforming data from one format to other
Sanket Bharaswadkar profile photo
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons

  • Speed is somewhat lacking.
  • It isn't optimally geared for ETL.
  • Intellisense would be a nice feature
  • There is no version control.
  • The tools could use some more features.
  • More pre-built macros would be nice
Nick Lensing profile photo
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
No photo available

Likelihood to Renew

Alteryx Analytics6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch profile photo
No score
No answers yet
No answers on this topic

Usability

Alteryx Analytics10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx Analytics10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Support

Alteryx Analytics9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Implementation

Alteryx Analytics10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Breadth of Deployment

Our company kept it contained in the marketing department. Other departments may not understand it.
No photo available
No answers on this topic

Alternatives Considered

Although microstrategy is a good tool, Alteryx is a unique tool in terms of providing such capabilities.
Rishi Bavishi, CSSGB, CAPM profile photo
No answers on this topic

Collaboration and Sharing

Alteryx Analytics7.2
Based on 16 answers
There are some formats that need to be worked on in Alteryx for example using "%" in reporting as you have to go through few extra steps to build such special characters and it makes it a little annoying. It also needs a small fix on when you share data in emails to make it better visualized.
Rishi Bavishi, CSSGB, CAPM profile photo
SAS Marketing Ops9.0
Based on 1 answer
The collaboration of SAS MOM across various channels has been outstanding for those who effectively use the tool. Its a great solution that answers many of the questions one would have if it weren't in place
No photo available

Data Integration

Alteryx Analytics8.9
Based on 16 answers
Good integration with a wide variety of data sources, its ease of use in connecting to databases is much to be desired though.
No photo available
SAS Marketing Ops9.0
Based on 1 answer
SAS first and foremost is a company that relates to all things data and making sure data connectivity is key. SAS MOM data connectivity to our enterprise data warehouse was seamless
No photo available

Return on Investment

  • It gets the job done fast.
  • It lends itself well for people with a less-technical aptitude to understand the data process.
  • It empower the user to come up with any possible solution to a problem.
Nick Lensing profile photo
No answers on this topic

Pricing Details

Alteryx Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Alteryx Analytics Editions & Modules
Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

SAS Marketing Ops

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SAS Marketing Ops Editions & Modules
SAS Marketing Ops
Additional Pricing Details