What users are saying about

Alteryx Analytics

Top Rated
110 Ratings

Supermetrics

4 Ratings

Alteryx Analytics

Top Rated
110 Ratings
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Score 8.7 out of 101

Supermetrics

4 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Alteryx Analytics

It is well suited where the user likes to write some code from time to time and also in cases where machine learning is required. Alteryx uses R for its machine learning which makes it life easier. Scenarios where maps need to be created for visualization are the examples. It lags a lot compared to other similar softwares for visualization but is very friendly for data analysis.
No photo available

Supermetrics

Supermetrics has been great for us, a more data-heavy, sophisticated agency, as we need accurate and detailed reporting of metrics for our clients, across multiple platforms. It is also adaptable to multiple formats - such as Excel or Google Sheets - so that we can adjust and design reports the way we need them to work.
Austin Voigt profile photo

Feature Rating Comparison

BI Standard Reporting

Alteryx Analytics
7.6
Supermetrics
Pixel Perfect reports
Alteryx Analytics
8.0
Supermetrics
Customizable dashboards
Alteryx Analytics
5.8
Supermetrics
Report Formatting Templates
Alteryx Analytics
9.0
Supermetrics

Ad-hoc Reporting

Alteryx Analytics
8.5
Supermetrics
Drill-down analysis
Alteryx Analytics
8.1
Supermetrics
Formatting capabilities
Alteryx Analytics
8.2
Supermetrics
Integration with R or other statistical packages
Alteryx Analytics
9.6
Supermetrics
Report sharing and collaboration
Alteryx Analytics
7.9
Supermetrics

Report Output and Scheduling

Alteryx Analytics
8.6
Supermetrics
Publish to Web
Alteryx Analytics
8.0
Supermetrics
Publish to PDF
Alteryx Analytics
8.6
Supermetrics
Report Versioning
Alteryx Analytics
9.0
Supermetrics
Report Delivery Scheduling
Alteryx Analytics
8.9
Supermetrics

Data Discovery and Visualization

Alteryx Analytics
8.1
Supermetrics
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Analytics
8.0
Supermetrics
Location Analytics / Geographic Visualization
Alteryx Analytics
7.7
Supermetrics
Predictive Analytics
Alteryx Analytics
8.7
Supermetrics

Access Control and Security

Alteryx Analytics
8.3
Supermetrics
Multi-User Support (named login)
Alteryx Analytics
8.0
Supermetrics
Role-Based Security Model
Alteryx Analytics
8.0
Supermetrics
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Analytics
9.0
Supermetrics

Mobile Capabilities

Alteryx Analytics
4.0
Supermetrics
Responsive Design for Web Access
Alteryx Analytics
4.0
Supermetrics

Pros

  • It can independently generate required analytics instead of having to require specialists.
  • The ability to read and write in a multitude of formats: from Excel, Access tables, Tableau and Teradata to MapInfo, ESRI, Google Earth, etc.
  • Single drag and drop workflow instead of multiple tools.
No photo available
  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
Austin Voigt profile photo

Cons

  • Improve work flow in modules, sometimes buggy when dealing with multiple files
  • On-screen wizard could help demonstrate common best practices
  • Add more tools that could benefit the user without them having to create macros
Darrell Haley Jr. profile photo
  • Supermetrics is fairly more expensive than other tools
  • Supermetrics is sometimes a bit too complicated to figure out, and requires time to learn
  • It was difficult at first to figure out how exactly to integrate Supermetrics across platforms (but once we figured it out, it was good)
Austin Voigt profile photo

Likelihood to Renew

Alteryx Analytics6.5
Based on 14 answers
I personally have moved to a different position that does not require data analysis tools. I really enjoyed working with Alteryx and think it is a great tool, but have moved to a different organization and role.
Mika Silverman profile photo
No score
No answers yet
No answers on this topic

Usability

Alteryx Analytics10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx Analytics10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Support

Alteryx Analytics9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Implementation

Alteryx Analytics10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Breadth of Deployment

Our company kept it contained in the marketing department. Other departments may not understand it.
No photo available
No answers on this topic

Alternatives Considered

Although microstrategy is a good tool, Alteryx is a unique tool in terms of providing such capabilities.
Rishi Bavishi, CSSGB, CAPM profile photo
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Austin Voigt profile photo

Collaboration and Sharing

Alteryx Analytics7.2
Based on 16 answers
Doesn't really allow for much collaboration in real time other than sharing flat files with coworkers. Have to utilize a 3rd party cloud hosting platform in order to try to collaborate on a workflow.
No photo available
No score
No answers yet
No answers on this topic

Data Integration

Alteryx Analytics8.9
Based on 16 answers
  • Alteryx supports connectivity to a whole range of RDBMS applications, stand-alone files, and big data solutions
  • It's easy to create an ODBC connection and connect to almost anything available in the market
  • Alteryx has partnered with a range of third-party firms to build macros and customized connectors to products like SAP
  • Alteryx offers a range of data preparation tools like select, filter, join, union etc., that makes data preparation easy for the end users
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Faster data processes (appending various data)
  • Non-gis people have been able to to geocode/build trade areas (this is positive and negative)
  • Quickly generate a standardized way of research processes
No photo available
  • Supermetrics has helped us save money by monitoring budgets across campaigns and accounts, and preventing budget overspends
  • Supermetrics has helped us be more efficient in our campaign optimizations by monitoring performance holistically across the board
  • Supermetrics has helped us save time by making the reporting/campaign management process simpler and faster
Austin Voigt profile photo

Pricing Details

Alteryx Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Alteryx Analytics Editions & Modules
Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

Supermetrics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Supermetrics Editions & Modules
Supermetrics
Additional Pricing Details