Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alteryx
Score 9.0 out of 10
N/A
Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering breakthroughs. Alteryx Designer can be used to automate every analytics step — from data prep to data science. Access any data source or type, then blend via drag-and-drop interface.…N/A
TapClicks
Score 9.3 out of 10
N/A
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A
Pricing
AlteryxTapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlteryxTapClicks
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
More Pricing Information
Best Alternatives
AlteryxTapClicks
Small Businesses
Klipfolio
Klipfolio
Score 8.4 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
Klipfolio
Klipfolio
Score 8.4 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
Enterprises

No answers on this topic

Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlteryxTapClicks
Likelihood to Recommend
9.3
(125 ratings)
9.3
(27 ratings)
Likelihood to Renew
8.5
(19 ratings)
9.1
(1 ratings)
Usability
9.2
(52 ratings)
9.0
(2 ratings)
Availability
8.1
(4 ratings)
-
(0 ratings)
Performance
9.2
(36 ratings)
-
(0 ratings)
Support Rating
9.3
(52 ratings)
9.0
(1 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(5 ratings)
-
(0 ratings)
Configurability
7.6
(2 ratings)
-
(0 ratings)
Ease of integration
8.4
(3 ratings)
-
(0 ratings)
Product Scalability
7.7
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
AlteryxTapClicks
Likelihood to Recommend
Alteryx
We're trying right now to get more people using it at our company so we can send management documented cases for how we can expand and purchase Alteryx Server which will extend the capabilities even more and across more departments. It's been well suited for pretty much everything we do on a repeating schedule. It's worth the time to set up the workflows. When Treasury sends me the bank download now - I save it to a folder and run our workflows and send back 2 journal entries in .9 seconds. (yes - in less than a second it's finished running)
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TapClicks
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
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Pros
Alteryx
  • Pulling data from multiple disparate data sources.
  • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
  • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
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TapClicks
  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
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Cons
Alteryx
  • Alteryx is great for processes that is has already "thought through". It's more difficult to get Alteryx to deal with some customization.
  • The data visualizations with Alteryx are generally good, although I don't think the color schemes are the best.
  • I think the data science capabilities are awesome with Alteryx, although not as well used as products built with Python or R.
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TapClicks
  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
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Likelihood to Renew
Alteryx
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
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TapClicks
TapClicks is a must have for our agency clients
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Usability
Alteryx
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
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TapClicks
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
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Reliability and Availability
Alteryx
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
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TapClicks
No answers on this topic
Performance
Alteryx
Alteryx is an extremely reliable platform. If there is an error in my workflow, I feel pretty strongly it was probably my fault. The platform also handles large amounts of data very quickly and can join/match, sort, filter, calculate on that data quickly as well. One of my favorite things to build into a workflow are the messages based on data/metadata and error messages based on errors I have come across before.
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TapClicks
No answers on this topic
Support Rating
Alteryx
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
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TapClicks
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
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In-Person Training
Alteryx
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
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TapClicks
No answers on this topic
Online Training
Alteryx
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
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TapClicks
No answers on this topic
Implementation Rating
Alteryx
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
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TapClicks
No answers on this topic
Alternatives Considered
Alteryx
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
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TapClicks
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
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Scalability
Alteryx
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
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TapClicks
No answers on this topic
Return on Investment
Alteryx
  • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
  • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
  • Product development - allowed my firm to create products that we have been able to market and sell to clients.
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TapClicks
  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
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ScreenShots

Alteryx Screenshots

Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions

TapClicks Screenshots

Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities