Altova MapForce Server vs. Improvado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altova MapForce Server
Score 8.1 out of 10
N/A
Mapforce Server, from Altova in Beverly, is a data integration platform which the vendor states supports all major databases and data formats without extra-cost "connectors," and automates integration of any combination of XML, JSON, database, EDI, XBRL, flat file, Excel, and/or Web service data.N/A
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.N/A
Pricing
Altova MapForce ServerImprovado
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Altova MapForce ServerImprovado
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Altova MapForce ServerImprovado
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
Altova MapForce ServerImprovado
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User Ratings
Altova MapForce ServerImprovado
Likelihood to Recommend
8.1
(2 ratings)
10.0
(1 ratings)
User Testimonials
Altova MapForce ServerImprovado
Likelihood to Recommend
Altova
Altove Mapforce Server is a software that offers high performance at the server level when executing data mappings and offers even greater productivity by improving the automation of data mappings, it is a tool that offers the advantage of making use of functions that allow actions automated before or after mapping execution, is used because it provides up to 70 times faster performance.
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Improvado
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros
Altova
  • Connecting to and mapping data from a variety of sources, including databases, XML files, and text files.
  • Transforming data from one format to another, such as XML to JSON or CSV to XML.
  • Generating output in a variety of formats, including XML, JSON, CSV, and SQL.
  • Running mapping jobs on a schedule or on demand.
  • Providing comprehensive logging and email notification.
  • Supporting multiple users and roles with security and permissions.
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Improvado
  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons
Altova
  • Altove Mapforce Server is an enterprise software that performs data transformation and mapping on MacOS, Windows, Linux operating systems with seamless operation and flexible features that adjust to user needs, It offers high-level services such as bulk database inserts. data by reducing the processing load and achieving much faster performance.
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Improvado
  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Alternatives Considered
Altova
Altova MapForce Server is a powerful data integration tool that supports a wide range of data sources and targets. Talend Data Integration is also a powerful data integration tool, but it does not support as many data sources and targets as Altova MapForce Server. Altova MapForce Server also supports a wide range of data transformation and mapping features, making it a more versatile tool than Talend Data Integration.
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Improvado
We chose Improvado for the following reasons:
  • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
  • We connected our CRM to our analytics tool and as ad account;
  • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
  • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
  • Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
  • With Funnel we’d have to set up an extraction process for each campaign and account manually;
  • The more accounts you need to connect or integrations to use, the more you’ll pay;
  • Limited data storage options;
  • Complicated account export. We had to filter accounts to export through the custom filter rules.
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Return on Investment
Altova
  • Altove Mapforce Server is an ETL and data mapping tool that performs mapping to all popular data formats and transformation between any combination of XML, JSON, Excel, and Web service data. It positively impacts my organization by helping us develop delivery notifications internally by converting data from one format to another.
  • A perfect platform for developers and IT professionals to map data from one format to another with security and speed.
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Improvado
  • Increased ROI
  • Improved cost of acquisition analysis
  • Improved CPA, CPI, CPL report drawing process
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ScreenShots

Improvado Screenshots

Screenshot of An extensive list of data sources to pull the dataScreenshot of ConnectionsScreenshot of The DataPrep tool to transform the data efficiently