Altova SurveyMaker vs. Kantar Research Services

For employee engagement, where you want to learn their complaints or business demands, Altova SurveyMaker will help you. Further, for a comprehensive market research, where clients are many and in different locations, Altova SurveyMaker will act as a suitable data collection tool. The analytical part is also well developed, as there are APIs, working in hand with the tool for reliable reporting.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Altova SurveyMaker coordinates with APIs, and this integration is fruitful.
• The program issues real-time feedback, as it's web based.
• The tool has more than 200 templates, and they are editable.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• The pricing plan is not favorable to the business starters; expensive.
• The lack of a super speedy backup plan discourages us from using Altova SurveyMaker.
• The response team, like customer help, is not speedy enough.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Altova SurveyMaker is an active application, giving reliable survey results, and the coordination the program has with different apps makes it stable and reliable. The templates with the application make usage possible, as they have a guide and classes are also online. Altova SurveyMaker has advanced analytical options for statistical inferences and reporting.

Incentivized

Altova SurveyMaker support is not the best, but sometimes the customer help is ready to help. I would suggest that the developer establish better means of communication between the software users and the customer help or the technical department, so that when a challenge comes, an immediate solution is found.

Incentivized

Altova SurveyMaker has an incredible way of designing questionnaires, giving us the chance of collecting the exact information we want. Altova SurveyMaker has almost 200 templates, and, luckily enough, there are editable, allowing us to learn as we do business. The convenience of Altova SurveyMaker is amazing, as it supports even live surveys.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• Altova SurveyMaker acts as a major determinant of the decisions we make.
• Altova SurveyMaker effectively communicates with our customers, creating a lead or a relationship.
• Altova SurveyMaker, coordinating with different apps, ensures results we get from surveys are accurate.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized