Amaxus CMS (discontinued) vs. Optimizely One

Amaxus is well suited as a development platform and content management system for companies who have a dedicated, experienced development team because it has such complex functionality. It is not well suited for companies whose main content updater will be a person with limited development experience, because it is so hard to learn and understand how to use.

Incentivized

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

• There is a lot of flexibility and power with what you can do.
• The client has a lot of power to make changes on their own without needing a development team.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• There is a huge learning curve for developers. All our new website builds were going beyond the timeline because of the learning curve.
• It is very complex and teaching our clients how to use it required several training sessions.

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

I have used an in-house CMS which was very simple and only allowed the user to update very basic templated content, and I have used Sitecore, which is sort of like a middle-of-the-road. Sitecore is great because it allows for the user to have a lot of control over templates and updating content, but it's not so complex that it is very difficult and time-consuming to learn how to use, like Amaxus.

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

• It has a negative impact because it put us back on our timelines.
• It had a negative impact because our customers didn't like the learning curve to use it.
• It had a negative impact because it caused so much stress among our team to learn it.

Incentivized

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized