Amazon Advertising Sponsored Products vs. TripleLift

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

Incentivized

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

Incentivized

• Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
• It is cost effective since WE do pay when a buyer clicks rather than impressions.
• Improving the search engine optimization of our brand.

Incentivized

• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

Incentivized

• Self Service Amazon ADs take some time to set up.
• Making a custom AD can be a challenge.
• Functionality of the platform has improved, but needs some tweaks.

Incentivized

• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

Incentivized

The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

Incentivized

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Incentivized

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

Incentivized

• It has been easy to improve global reach by creating sponsored products campaign.
• Paying only when clients click the link helps us to eradicate losses.
• Improving company SEO across search engines.

Incentivized

• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized