Amazon API Gateway vs Basis DSP

Likelihood to Recommend

API GW is great for giving access to asynchronous operations that are fast and don't need to be online all the time. Lambda functions are the classic example. In the past, an operation that is called on via an HTTP endpoint would be implemented using a server-based solution. With high availability in place that would include a server or two and a load balancer. Over time this setup can be costly, especially if the service is not used at full capacity; cycles are wasted when the servers are sitting there waiting to respond.If the operation can be distilled down to a function, an API GW + Lambda solution could be put in place that performs the operation as needed only when requested. Comparing the low price point for API GW requests and Lambda CPU+Memory, the savings can be night and day over the server-based implementation.

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Michael Jenkins

Senior Systems Reliability Engineer

The Walt Disney CompanyEntertainment, 10,001+ employees

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Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.

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Matt Kennicott

Vice President of Communications

The Waite CompanyPublic Relations and Communications, 11-50 employees

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Feature Rating Comparison

Amazon API Gateway

Basis DSP

API access control

Rate limits and usage policies

API usage data

API user onboarding

API versioning

Usage billing and payments

API monitoring and logging

Amazon API Gateway

Basis DSP

Data Transfer

DSP integration

Amazon API Gateway

Basis DSP

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Amazon API Gateway

Basis DSP

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

API Gateway integrates well with AWS Lambda. This allows us to build a web server in the language and framework of our choice, deploy it as a Lambda function, and expose it through API Gateway.
API Gateway manages API keys. Building rate limiting and request quota features are not trivial (or interesting).
API Gateway's pricing can be very attractive for services that are accessed infrequently.

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Verified User

Engineer in Engineering

Research Company, 11-50 employees

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Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.

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Cody Wright

Ad Operations Manager

AdAdaptedMarketing and Advertising, 11-50 employees

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Cons

I think there should be another way of enabling CORS. It basically creates OPTIONS for every endpoint, which makes your API Gateway look complicated.
The integration timeout limit is 30 seconds, which limits you into that time.
API Gateway UI should be improved and should work correctly when more than two people are adding/editing endpoints.

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Verified User

Engineer in Information Technology

Computer Software Company, 1001-5000 employees

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Notification system should be improved.
Reporting should be more granular and more dimensions.
They should build an API to check costs on an hourly basis.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Usability

No score

No answers yet

No answers on this topic

Basis DSP 9.0

Based on 1 answer

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day

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Dallas Keefe

Digital Marketing Specialist

Creative Media AllianceMarketing and Advertising, 11-50 employees

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Support Rating

Amazon API Gateway 10.0

Based on 2 answers

We always had a great experience with the AWS support team. They were always on time and very dependable. It was a good partnership while we worked to resolve our issues.

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Verified User

Engineer in Engineering

Financial Services Company, 5001-10,000 employees

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Basis DSP 10.0

Based on 1 answer

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

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Dallas Keefe

Digital Marketing Specialist

Creative Media AllianceMarketing and Advertising, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Basis DSP 9.0

Based on 1 answer

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

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Dallas Keefe

Digital Marketing Specialist

Creative Media AllianceMarketing and Advertising, 11-50 employees

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Alternatives Considered

When we tested Azure API Management at the time, it had serious connectivity issues, it was very unstable, and it needed to do a lot using the command line. Comparing with the AWS solution, which was more mature, and the fact that we have services in use on AWS, we ended up choosing to continue using AWS products. This so as not to run the risk of increasing latency in accesses, and of some functionality not working, due to being developed yet.

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Verified User

Technician in Information Technology

Banking Company, 51-200 employees

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Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.

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Brendan McInerney

Senior Paid Media Specialist

TallwaveMarketing and Advertising, 51-200 employees

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Return on Investment

ROI is negative, you need either to hire them to work with you or spend days/weeks to figure out issues.
For some of the projects in the end it is not worth it, it is just a "buzz" to use serverless but not practical.
Service is easy to set up authorization and it is easy to manage.

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Verified User

Administrator in Information Technology

Higher Education Company, 501-1000 employees

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We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.

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Verified User

Director in Other

Broadcast Media Company, 1001-5000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Amazon API Gateway Editions & Modules

Edition

First 300 Million	$1.00¹
Past 300 Million	$0.90¹

Per Million

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Basis DSP Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Amazon API Gateway

Basis DSP

Amazon API Gateway

Basis DSP

Amazon API Gateway

Basis DSP

Amazon API Gateway

Basis DSP

Amazon API Gateway

Basis DSP

Likelihood to Recommend