What users are saying about
16 Ratings
43 Ratings
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Score 8.2 out of 100
16 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Amazon API Gateway

API GW is great for giving access to asynchronous operations that are fast and don't need to be online all the time. Lambda functions are the classic example. In the past, an operation that is called on via an HTTP endpoint would be implemented using a server-based solution. With high availability in place that would include a server or two and a load balancer. Over time this setup can be costly, especially if the service is not used at full capacity; cycles are wasted when the servers are sitting there waiting to respond.If the operation can be distilled down to a function, an API GW + Lambda solution could be put in place that performs the operation as needed only when requested. Comparing the low price point for API GW requests and Lambda CPU+Memory, the savings can be night and day over the server-based implementation.
Michael Jenkins | TrustRadius Reviewer

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Feature Rating Comparison

API Management

Amazon API Gateway
8.5
Basis DSP
API access control
Amazon API Gateway
9.1
Basis DSP
Rate limits and usage policies
Amazon API Gateway
9.1
Basis DSP
API usage data
Amazon API Gateway
8.7
Basis DSP
API user onboarding
Amazon API Gateway
6.7
Basis DSP
API versioning
Amazon API Gateway
9.0
Basis DSP
Usage billing and payments
Amazon API Gateway
8.8
Basis DSP
API monitoring and logging
Amazon API Gateway
8.0
Basis DSP

Ad Network Integration

Amazon API Gateway
Basis DSP
7.9
Data Transfer
Amazon API Gateway
Basis DSP
7.7
DSP integration
Amazon API Gateway
Basis DSP
8.1

Ad Campaigns

Amazon API Gateway
Basis DSP
9.1
Ad campaign creation
Amazon API Gateway
Basis DSP
9.4
Ad deployment
Amazon API Gateway
Basis DSP
8.6
Display advertising
Amazon API Gateway
Basis DSP
9.2
Ad display and retargeting segmentation
Amazon API Gateway
Basis DSP
9.3
Sequence targeting
Amazon API Gateway
Basis DSP
9.0

Ad Reporting & Analytics

Amazon API Gateway
Basis DSP
7.3
Ad dashboards
Amazon API Gateway
Basis DSP
7.6
Ad performance reports
Amazon API Gateway
Basis DSP
7.3
Ad conversion tracking
Amazon API Gateway
Basis DSP
7.9
Ad attribution reporting
Amazon API Gateway
Basis DSP
6.9
Cross-channel ad management
Amazon API Gateway
Basis DSP
6.9
Ad forecasting and optimization
Amazon API Gateway
Basis DSP
7.5

Pros

Amazon API Gateway

  • API Gateway integrates well with AWS Lambda. This allows us to build a web server in the language and framework of our choice, deploy it as a Lambda function, and expose it through API Gateway.
  • API Gateway manages API keys. Building rate limiting and request quota features are not trivial (or interesting).
  • API Gateway's pricing can be very attractive for services that are accessed infrequently.
Anonymous | TrustRadius Reviewer

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Cons

Amazon API Gateway

  • I think there should be another way of enabling CORS. It basically creates OPTIONS for every endpoint, which makes your API Gateway look complicated.
  • The integration timeout limit is 30 seconds, which limits you into that time.
  • API Gateway UI should be improved and should work correctly when more than two people are adding/editing endpoints.
Anonymous | TrustRadius Reviewer

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Usability

Amazon API Gateway

No score
No answers yet
No answers on this topic

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Support Rating

Amazon API Gateway

Amazon API Gateway 10.0
Based on 2 answers
We always had a great experience with the AWS support team. They were always on time and very dependable. It was a good partnership while we worked to resolve our issues.
Anonymous | TrustRadius Reviewer

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Implementation Rating

Amazon API Gateway

No score
No answers yet
No answers on this topic

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Alternatives Considered

Amazon API Gateway

When we tested Azure API Management at the time, it had serious connectivity issues, it was very unstable, and it needed to do a lot using the command line. Comparing with the AWS solution, which was more mature, and the fact that we have services in use on AWS, we ended up choosing to continue using AWS products. This so as not to run the risk of increasing latency in accesses, and of some functionality not working, due to being developed yet.
Anonymous | TrustRadius Reviewer

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Return on Investment

Amazon API Gateway

  • ROI is negative, you need either to hire them to work with you or spend days/weeks to figure out issues.
  • For some of the projects in the end it is not worth it, it is just a "buzz" to use serverless but not practical.
  • Service is easy to set up authorization and it is easy to manage.
Anonymous | TrustRadius Reviewer

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Pricing Details

Amazon API Gateway

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amazon API Gateway Editions & Modules

Edition
First 300 Million$1.001
Past 300 Million$0.901
  1. Per Million
Additional Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basis DSP Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Amazon API Gateway
8.1
Basis DSP
7.9

Likelihood to Renew

Amazon API Gateway
Basis DSP
10.0

Usability

Amazon API Gateway
Basis DSP
9.0

Support Rating

Amazon API Gateway
10.0
Basis DSP
10.0

Implementation Rating

Amazon API Gateway
Basis DSP
9.0

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