AWS offers the Amazon API Gateway supports the creation and publication of an API for web applications, as well as its monitoring and maintenance. The Amazon API Gateway is able to support thousands of API calls concurrently and provides traffic management, as well as monitoring and access control.
$0.90
Per Million
Basis DSP
Score 9.0 out of 10
N/A
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
Experienced a lack of available programming languages while working on a minor project. I had to halt the project and wait for it to be added later. It took ages and had a hit on our productivity. It has a centralized management system which helps and an easy interface which helps to manage multiple tasks in case of large-scale operations and projects.
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
API Gateway integrates well with AWS Lambda. This allows us to build a web server in the language and framework of our choice, deploy it as a Lambda function, and expose it through API Gateway.
API Gateway manages API keys. Building rate limiting and request quota features are not trivial (or interesting).
API Gateway's pricing can be very attractive for services that are accessed infrequently.
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
We always had a great experience with the AWS support team. They were always on time and very dependable. It was a good partnership while we worked to resolve our issues.
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
When we tested Azure API Management at the time, it had serious connectivity issues, it was very unstable, and it needed to do a lot using the command line. Comparing with the AWS solution, which was more mature, and the fact that we have services in use on AWS, we ended up choosing to continue using AWS products. This so as not to run the risk of increasing latency in accesses, and of some functionality not working, due to being developed yet.
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
