Amazon Cognito vs. Microsoft Entra External ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 7.7 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra External ID
Score 8.5 out of 10
N/A
Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.
$0
per month per active users
Pricing
Amazon CognitoMicrosoft Entra External ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1 (for More than 50,000 MAU)
$0.00325
per month per active users
Premium P2 (for More than 50,000 MAU)
$0.01625
per month per active users
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra External ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
More Pricing Information
Community Pulse
Amazon CognitoMicrosoft Entra External ID
Top Pros
Top Cons
Best Alternatives
Amazon CognitoMicrosoft Entra External ID
Small Businesses
Dashlane
Dashlane
Score 9.2 out of 10
Dashlane
Dashlane
Score 9.2 out of 10
Medium-sized Companies
Dashlane
Dashlane
Score 9.2 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
IBM Cloud App ID
IBM Cloud App ID
Score 9.4 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoMicrosoft Entra External ID
Likelihood to Recommend
8.0
(15 ratings)
8.3
(6 ratings)
Usability
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(3 ratings)
-
(0 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra External ID
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
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Microsoft
It is not easy to calculate the actual ROI due to the difficult quantification of all factors, but it certainly contributed a lot in protecting, monitoring and controlling access to our system. It also made it much easier to detect vulnerable external users with simple and "easy to hack" passwords they use on multiple apps.
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Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
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Microsoft
  • Single sign-on simplifies access to your apps from anywhere
  • Strong authentication for your customers using their preferred identity provider.
  • Integrating with social accounts such as Facebook or Google+
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Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
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Microsoft
  • Troubleshooting diagnostic logs effectively requires VS Code
  • Group and role management requires additional effort
  • The programming model (XML) could use some developer experience love
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Usability
Amazon AWS
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
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Microsoft
No answers on this topic
Support Rating
Amazon AWS
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
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Microsoft
No answers on this topic
Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
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Microsoft
Each one of these alternatives has pros and cons. PingOne from Ping Identity states they "help deliver the secure and seamless customer experience to win battles for customer acquisition, retention, revenue, loyalty, and trust." While that may be the case, they did not fit our needs. We have a complex system and it did not seem to fit into our business.
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Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
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Microsoft
  • Having monthly active users billing was cost-effective.
  • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
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ScreenShots