Amazon Cognito vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 6.8 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
SAP Customer Data Solutions
Score 8.8 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Amazon CognitoSAP Customer Data Solutions
Editions & Modules
Starting Price
$0.01
Per MAU
No answers on this topic
Offerings
Pricing Offerings
Amazon CognitoSAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoSAP Customer Data Solutions
Top Pros
Top Cons
Features
Amazon CognitoSAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
Amazon Cognito
-
Ratings
SAP Customer Data Solutions
7.7
28 Ratings
10% below category average
Tag library00 Ratings7.727 Ratings
Tag variable mapping00 Ratings7.725 Ratings
Ease of writing custom tags00 Ratings7.826 Ratings
Rules-driven tag execution00 Ratings7.626 Ratings
Tag performance monitoring00 Ratings7.825 Ratings
Page load times00 Ratings7.726 Ratings
Mobile app tagging00 Ratings7.525 Ratings
Library of JavaScript extensions00 Ratings7.624 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amazon Cognito
-
Ratings
SAP Customer Data Solutions
7.7
28 Ratings
9% below category average
Standard visitor segmentation00 Ratings7.828 Ratings
Behavioral visitor segmentation00 Ratings7.827 Ratings
Traffic allocation control00 Ratings7.527 Ratings
Website personalization00 Ratings7.926 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amazon Cognito
-
Ratings
SAP Customer Data Solutions
7.7
29 Ratings
13% below category average
Account Scoring00 Ratings7.427 Ratings
Customer Data Governance00 Ratings7.928 Ratings
Data Connectors00 Ratings7.729 Ratings
Data Enhancement00 Ratings7.829 Ratings
Data Ingestion00 Ratings7.629 Ratings
Data Storage00 Ratings7.929 Ratings
Data Visibility00 Ratings7.729 Ratings
Event Data00 Ratings7.627 Ratings
Identity Resolution00 Ratings8.027 Ratings
Best Alternatives
Amazon CognitoSAP Customer Data Solutions
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Treasure Data
Treasure Data
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoSAP Customer Data Solutions
Likelihood to Recommend
8.0
(15 ratings)
8.4
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(10 ratings)
Usability
8.0
(2 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.9
(57 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
7.0
(3 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Amazon CognitoSAP Customer Data Solutions
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Read full review
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
Read full review
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
Read full review
Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
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SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Amazon AWS
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review
Usability
Amazon AWS
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
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SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Amazon AWS
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
Amazon AWS
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Amazon AWS
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
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SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Amazon AWS
No answers on this topic
SAP
because it was made directly in the company
Read full review
Online Training
Amazon AWS
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Amazon AWS
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Read full review
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
Amazon AWS
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
Read full review
Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
Read full review
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform