Amazon Kinesis vs. Kantar Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Kinesis
Score 9.6 out of 10
N/A
Amazon Kinesis is a streaming analytics suite for data intake from video or other disparate sources and applying analytics for machine learning (ML) and business intelligence.
$0.01
per GB data ingested / consumed
Kantar Media
Score 8.0 out of 10
N/A
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
Pricing
Amazon KinesisKantar Media
Editions & Modules
Amazon Kinesis Video Streams
$0.00850
per GB data ingested / consumed
Amazon Kinesis Data Streams
$0.04
per hour per stream
Amazon Kinesis Data Analytics
$0.11
per hour
Amazon Kinesis Data Firehose
tiered pricing starting at $0.029
per month first 500 TB ingested
No answers on this topic
Offerings
Pricing Offerings
Amazon KinesisKantar Media
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon KinesisKantar Media
Features
Amazon KinesisKantar Media
Streaming Analytics
Comparison of Streaming Analytics features of Product A and Product B
Amazon Kinesis
8.3
2 Ratings
3% above category average
Kantar Media
-
Ratings
Real-Time Data Analysis10.01 Ratings00 Ratings
Data Ingestion from Multiple Data Sources9.02 Ratings00 Ratings
Low Latency9.02 Ratings00 Ratings
Integrated Development Tools9.02 Ratings00 Ratings
Data wrangling and preparation10.01 Ratings00 Ratings
Linear Scale-Out6.12 Ratings00 Ratings
Data Enrichment5.01 Ratings00 Ratings
Best Alternatives
Amazon KinesisKantar Media
Small Businesses
IBM Streams (discontinued)
IBM Streams (discontinued)
Score 9.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Confluent
Confluent
Score 9.2 out of 10
Semrush
Semrush
Score 8.6 out of 10
Enterprises
Spotfire Streaming
Spotfire Streaming
Score 5.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Amazon KinesisKantar Media
Likelihood to Recommend
9.0
(3 ratings)
8.0
(1 ratings)
Support Rating
7.1
(2 ratings)
-
(0 ratings)
User Testimonials
Amazon KinesisKantar Media
Likelihood to Recommend
Amazon AWS
Amazon Kinesis is a great replacement for Kafka and it works better whenever the components of the solution are AWS based. Best if extended fan-out is not required, but still price-performance ratio is very good for simplifying maintenance.
I would go with a different option if the systems to be connected are legacy, for instance in the case of traditional messaging clients.
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Kantar
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
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Pros
Amazon AWS
  • Processing huge loads of data
  • Integrating well with IoT Platform on Amazon
  • Integration with overall AWS Ecosystem
  • Scalability
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Kantar
  • Agility
  • User interface
  • ROI from improved Paid media Performance
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Cons
Amazon AWS
  • Not a queue system, so little visibility into "backlog" if there is any
  • Confusing terminology to make sure events aren't missed
  • Sometimes didn't seem to trigger Lambda functions, or dropped events when a lot came in
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Kantar
  • Help and support agents
  • Timely updates at times, not on par with others'
  • Lack of intuitive recommendations feature / insights manager
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Support Rating
Amazon AWS
The documentation was confusing and lacked examples. The streams suddenly stopped working with no explanation and there was no information in the logs. All these were more difficult when dealing with enhanced fan-out. In fact, we were about to abort the usage of Kinesis due to a misunderstanding with enhanced fan-out.
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Kantar
No answers on this topic
Alternatives Considered
Amazon AWS
The main benefit was around set up - incredibly easy to just start using Kinesis. Kinesis is a real-time data processing platform, while Kafka is more of a message queue system. If you only need a message queue from a limited source, Kafka may do the job. More complex use cases, with low latency, higher volume of data, real time decisions and integration with multiple sources and destination at a decent price, Kinesis is better.
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Kantar
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
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Return on Investment
Amazon AWS
  • Caused us to need to re-engineer some basic re-try logic
  • Caused us to drop some content without knowing it
  • Made monitoring much more difficult
  • We eventually switched back to SQS because Kinesis is not the same as a Queue system
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Kantar
  • Increased ROI 10x compared to previous solution in first two years
  • Improved market share of partner brand ahead of expectation
  • Opened up confidence of branching out into new markets internationally
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ScreenShots