Amazon Kinesis vs. Kantar Media

Amazon Kinesis is a great replacement for Kafka and it works better whenever the components of the solution are AWS based. Best if extended fan-out is not required, but still price-performance ratio is very good for simplifying maintenance.

I would go with a different option if the systems to be connected are legacy, for instance in the case of traditional messaging clients.

Incentivized

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

• Processing huge loads of data
• Integrating well with IoT Platform on Amazon
• Integration with overall AWS Ecosystem
• Scalability

Incentivized

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

• Not a queue system, so little visibility into "backlog" if there is any
• Confusing terminology to make sure events aren't missed
• Sometimes didn't seem to trigger Lambda functions, or dropped events when a lot came in

Incentivized

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

The documentation was confusing and lacked examples. The streams suddenly stopped working with no explanation and there was no information in the logs. All these were more difficult when dealing with enhanced fan-out. In fact, we were about to abort the usage of Kinesis due to a misunderstanding with enhanced fan-out.

Incentivized

The main benefit was around set up - incredibly easy to just start using Kinesis. Kinesis is a real-time data processing platform, while Kafka is more of a message queue system. If you only need a message queue from a limited source, Kafka may do the job. More complex use cases, with low latency, higher volume of data, real time decisions and integration with multiple sources and destination at a decent price, Kinesis is better.

Incentivized

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

• Caused us to need to re-engineer some basic re-try logic
• Caused us to drop some content without knowing it
• Made monitoring much more difficult
• We eventually switched back to SQS because Kinesis is not the same as a Queue system

Incentivized

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized