Amazon Marketing Cloud vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Marketing Cloud
Score 9.1 out of 10
N/A
To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).N/A
Singular
Score 9.2 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Amazon Marketing CloudSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing CloudSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Marketing CloudSingular
Top Pros
Top Cons
Best Alternatives
Amazon Marketing CloudSingular
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Marketing CloudSingular
Likelihood to Recommend
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Amazon Marketing CloudSingular
Likelihood to Recommend
Amazon AWS
No answers on this topic
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Read full review
Pros
Amazon AWS
No answers on this topic
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Read full review
Cons
Amazon AWS
No answers on this topic
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Read full review
Support Rating
Amazon AWS
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Read full review
Alternatives Considered
Amazon AWS
No answers on this topic
Singular
As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).
Read full review
Return on Investment
Amazon AWS
No answers on this topic
Singular
  • Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
  • Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
  • Reduced error rate (and therefore troubleshooting) of reporting.
Read full review
ScreenShots