Amazon Personalize vs. Cheetah Digital Customer Engagement Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Personalize
Score 9.2 out of 10
N/A
Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Pricing
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Top Pros
Top Cons
Best Alternatives
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Small Businesses
Emarsys
Emarsys
Score 8.2 out of 10
Mautic
Mautic
Score 8.6 out of 10
Medium-sized Companies
Monetate
Monetate
Score 7.7 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Monetate
Monetate
Score 7.7 out of 10
Oracle Marketing
Oracle Marketing
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Likelihood to Recommend
9.4
(5 ratings)
7.1
(2 ratings)
Support Rating
-
(0 ratings)
6.8
(4 ratings)
User Testimonials
Amazon PersonalizeCheetah Digital Customer Engagement Suite (discontinued)
Likelihood to Recommend
Amazon AWS
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
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Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Pros
Amazon AWS
  • Ingest virtually unlimited quantities of transactional data.
  • Provide world-class training capabilities.
  • Provide a free-tier to start your project.
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Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Cons
Amazon AWS
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
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Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Support Rating
Amazon AWS
No answers on this topic
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Alternatives Considered
Amazon AWS
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
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Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Return on Investment
Amazon AWS
  • We managed to analyze huge amounts of data from transactional records.
  • We produced 5 different user/profile segments for our marketing team.
  • We learned how to power marketing predictions using machine learning.
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Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.