Amazon Pinpoint vs. Localytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Pinpoint
Score 6.3 out of 10
N/A
Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase engagement and monetization for their app(s). Users can view key charts in the console and automatically export app event data to Amazon S3 and Amazon Redshift to run custom analysis. Amazon Pinpoint is free up to…N/A
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Pricing
Amazon PinpointLocalytics
Editions & Modules
No answers on this topic
Localytics
$95.00
Per Application Per Month
Offerings
Pricing Offerings
Amazon PinpointLocalytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon PinpointLocalytics
Top Pros
Top Cons
Best Alternatives
Amazon PinpointLocalytics
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon PinpointLocalytics
Likelihood to Recommend
10.0
(1 ratings)
6.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
Amazon PinpointLocalytics
Likelihood to Recommend
Amazon AWS
If you are utilizing mobile push, email, or SMS for marketing reasons, Amazon Pinpoint is amazing. If you are utilizing Amazon Elastic Compute Cloud as your backend system, then the support all can come from one place, which makes troubleshooting easier. We use Amazon Pinpoint in order to send billions of emails. Most notable is the use for password reset.
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Upland Software
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
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Pros
Amazon AWS
  • Text messaging
  • Lambda integration
  • Marketing
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Upland Software
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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Cons
Amazon AWS
  • Re-subscription
  • Clearer daily reporting
  • Better opt out
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Upland Software
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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Likelihood to Renew
Amazon AWS
No answers on this topic
Upland Software
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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Support Rating
Amazon AWS
No answers on this topic
Upland Software
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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Alternatives Considered
Amazon AWS
Amazon Pinpoint is way easier to use than Adobe Campaign and cheaper than Salesforce. Great solution with easy AWS integration for a non-beatable price. When you think about the integration that you need to use with a third-party application and all the backend software installs, you can see why being able to use the AWS API to make calls to Amazon Pinpoint directly would be a way more feasible solution if you're using Amazon Elastic Compute Cloud already.
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Upland Software
We have not used other products but are going to start exploring making a switch to a new platform.
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Return on Investment
Amazon AWS
  • Faster deliverability
  • Lack of integration with third-party software
  • Well-documented and great support
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Upland Software
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
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ScreenShots