Amazon Pinpoint vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Pinpoint
Score 7.4 out of 10
N/A
Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase engagement and monetization for their app(s). Users can view key charts in the console and automatically export app event data to Amazon S3 and Amazon Redshift to run custom analysis. Amazon Pinpoint is free up to…N/A
Singular
Score 9.2 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Amazon PinpointSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PinpointSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Amazon PinpointSingular
Top Pros
Top Cons
Best Alternatives
Amazon PinpointSingular
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon PinpointSingular
Likelihood to Recommend
10.0
(1 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Amazon PinpointSingular
Likelihood to Recommend
Amazon AWS
If you are utilizing mobile push, email, or SMS for marketing reasons, Amazon Pinpoint is amazing. If you are utilizing Amazon Elastic Compute Cloud as your backend system, then the support all can come from one place, which makes troubleshooting easier. We use Amazon Pinpoint in order to send billions of emails. Most notable is the use for password reset.
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Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
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Pros
Amazon AWS
  • Text messaging
  • Lambda integration
  • Marketing
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Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
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Cons
Amazon AWS
  • Re-subscription
  • Clearer daily reporting
  • Better opt out
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Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
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Support Rating
Amazon AWS
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
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Alternatives Considered
Amazon AWS
Amazon Pinpoint is way easier to use than Adobe Campaign and cheaper than Salesforce. Great solution with easy AWS integration for a non-beatable price. When you think about the integration that you need to use with a third-party application and all the backend software installs, you can see why being able to use the AWS API to make calls to Amazon Pinpoint directly would be a way more feasible solution if you're using Amazon Elastic Compute Cloud already.
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Singular
As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).
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Return on Investment
Amazon AWS
  • Faster deliverability
  • Lack of integration with third-party software
  • Well-documented and great support
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Singular
  • Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
  • Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
  • Reduced error rate (and therefore troubleshooting) of reporting.
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ScreenShots