Amazon Rekognition vs. Hotjar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Rekognition
Score 9.6 out of 10
N/A
Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and positioned in web applications or presentations after it conducts its analysis.N/A
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
Amazon RekognitionHotjar
Editions & Modules
No answers on this topic
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
Amazon RekognitionHotjar
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
Amazon RekognitionHotjar
Top Pros
Top Cons
Best Alternatives
Amazon RekognitionHotjar
Small Businesses
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Posit
Posit
Score 9.1 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon RekognitionHotjar
Likelihood to Recommend
9.5
(2 ratings)
8.7
(101 ratings)
Likelihood to Renew
-
(0 ratings)
5.1
(2 ratings)
Usability
9.5
(2 ratings)
9.7
(6 ratings)
Support Rating
9.5
(2 ratings)
9.6
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Amazon RekognitionHotjar
Likelihood to Recommend
Amazon AWS
Amazon Rekognition is well suited for all image and videos analysis. Also, deep learning projects for image and video can easily be done using this. It is very easy to use so a beginner can also use it.
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Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Pros
Amazon AWS
  • Image tagging is very good.
  • Object detection is precise.
  • Video tagging has become very easy using Rekognition.
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Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Cons
Amazon AWS
  • The cost is bit more for small scale companies.
  • For text processing, OCR is not available in amazon rekognition.
  • Only facial search is available in image search.
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Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Likelihood to Renew
Amazon AWS
No answers on this topic
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Usability
Amazon AWS
Very much suitable for many applications where the image processing features are secondary and independent of any domain. This makes it a general solution and the recognition features are returned in a JSON object in response to the API called made which is a very simple process.
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Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Support Rating
Amazon AWS
Support of Amazon is great. So far we are having a great experience using it.
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Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Alternatives Considered
Amazon AWS
It's easy to implement and its documentation is great compared to CNTK.
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Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Return on Investment
Amazon AWS
  • The best thing it made our work fast.
  • It reduces the chance of failure of a project which is based on image or video processing.
  • We can assign anyone in our team to work on this as it very easy to use.
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Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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