Amazon Rekognition vs. Medallia Digital Experience Analytics

Amazon Rekognition is well suited for all image and videos analysis. Also, deep learning projects for image and video can easily be done using this. It is very easy to use so a beginner can also use it.

Incentivized

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

• Image tagging is very good.
• Object detection is precise.
• Video tagging has become very easy using Rekognition.

Incentivized

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• The cost is bit more for small scale companies.
• For text processing, OCR is not available in amazon rekognition.
• Only facial search is available in image search.

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

Very much suitable for many applications where the image processing features are secondary and independent of any domain. This makes it a general solution and the recognition features are returned in a JSON object in response to the API called made which is a very simple process.

Incentivized

Support of Amazon is great. So far we are having a great experience using it.

Incentivized

It's easy to implement and its documentation is great compared to CNTK.

Incentivized

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

• The best thing it made our work fast.
• It reduces the chance of failure of a project which is based on image or video processing.
• We can assign anyone in our team to work on this as it very easy to use.

Incentivized

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized