Amazon Rekognition vs Oracle CX Marketing (formerly Oracle Marketing Cloud)

Likelihood to Recommend

Amazon Rekognition is well suited for all image and videos analysis. Also, deep learning projects for image and video can easily be done using this. It is very easy to use so a beginner can also use it.

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Purva Bhatt

Senior Software Engineer

RapidOps, Inc.Computer Software, 51-200 employees

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Oracle has a variety of excellent modules that are very productive and my 10-point score is based on my confidence in recommending Oracle to all my colleagues. Every day I use Oracle and my direct experience gives me the security to recommend it for large and small implementations thanks to the fact that we are achieving absolutely all the goals. I express myself positively about Oracle every time I am talking to my colleagues without breaking a sweat for a second.

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Martha Catarine Nielsen Cox

SEO/SEM Specialist

HD SupplyWholesale, 5001-10,000 employees

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Feature Rating Comparison

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Calendaring

Event/webinar marketing

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Social sharing and campaigns

Social profile integration

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Dashboards

Standard reports

Custom reports

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Image tagging is very good.
Object detection is precise.
Video tagging has become very easy using Rekognition.

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Sam Lance

ML engineer

CloudworksComputer Software, 51-200 employees

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Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.

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Verified User

Manager in Marketing

Banking Company, 1001-5000 employees

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Cons

The cost is bit more for small scale companies.
For text processing, OCR is not available in amazon rekognition.
Only facial search is available in image search.

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Purva Bhatt

Senior Software Engineer

RapidOps, Inc.Computer Software, 51-200 employees

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User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

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Verified User

Program Manager in Marketing

Online Media Company, 201-500 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0

Based on 90 answers

We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.

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Dan Allis

Marketing Systems Manager

Thomson ReutersInformation Technology and Services, 10,001+ employees

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Usability

Amazon Rekognition 9.5

Based on 2 answers

Very much suitable for many applications where the image processing features are secondary and independent of any domain. This makes it a general solution and the recognition features are returned in a JSON object in response to the API called made which is a very simple process.

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Sam Lance

ML engineer

CloudworksComputer Software, 51-200 employees

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Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9

Based on 14 answers

Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.

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Gwen Lafleur

eCommerce Website Manager

Brady CorporationRetail, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2

Based on 18 answers

No one has experienced any problems with availablity.

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Verified User

Director in Marketing

Information Technology and Services Company, 10,001+ employees

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Performance

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0

Based on 10 answers

There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

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Verified User

Director in Marketing

Information Technology and Services Company, 10,001+ employees

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Support Rating

Amazon Rekognition 9.5

Based on 2 answers

Support of Amazon is great. So far we are having a great experience using it.

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Purva Bhatt

Senior Software Engineer

RapidOps, Inc.Computer Software, 51-200 employees

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Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9

Based on 32 answers

We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse

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Verified User

Manager in Marketing

Computer Software Company, 1001-5000 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3

Based on 3 answers

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

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Verified User

Director in Marketing

Computer Software Company, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6

Based on 11 answers

Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

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Verified User

Director in Marketing

Computer Software Company, 1001-5000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8

Based on 20 answers

I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.

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Gwen Lafleur

eCommerce Website Manager

Brady CorporationRetail, 5001-10,000 employees

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Alternatives Considered

It's easy to implement and its documentation is great compared to CNTK.

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Sam Lance

ML engineer

CloudworksComputer Software, 51-200 employees

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I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.

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Karan Nanda

Sr Digital Marketing Specialist

Superior gloveWholesale, 201-500 employees

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Scalability

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7

Based on 120 answers

My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.

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Madison Sophia Bennett

Automation specialist

techneticsMechanical Or Industrial Engineering, 10,001+ employees

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Return on Investment

The best thing it made our work fast.
It reduces the chance of failure of a project which is based on image or video processing.
We can assign anyone in our team to work on this as it very easy to use.

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Purva Bhatt

Senior Software Engineer

RapidOps, Inc.Computer Software, 51-200 employees

View all 2 answers on this topic

We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness

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Verified User

Consultant in Professional Services

Marketing and Advertising Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Amazon Rekognition Editions & Modules

Edition

First 1 Million Images Processed	$0.001¹
Next 9 Million Images Processed	$0.0008¹
Next 90 Million Images Processed	$0.0006¹
Over 100 Million Images Processed	$0.0004¹

Per Image

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

—

Additional Pricing Details

CX Marketing pricing is a function of usage.

Rating Summary

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Amazon Rekognition

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Likelihood to Recommend