What users are saying about
36 Ratings
36 Ratings
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Score 8.8 out of 101
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Amazon SES

It is best suited for sending customized emails to users in reaction to events from other AWS services.It is less appropriate for just sending out notification emails in which case SNS should be used.
No photo available

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

Amazon SES
Vertical Response
9.2
WYSIWYG email editor
Amazon SES
Vertical Response
9.5
Dynamic content
Amazon SES
Vertical Response
9.5
Ability to test dynamic content
Amazon SES
Vertical Response
9.5
Landing pages
Amazon SES
Vertical Response
8.0
A/B testing
Amazon SES
Vertical Response
8.5
Mobile optimization
Amazon SES
Vertical Response
10.0
Email deliverability
Amazon SES
Vertical Response
9.5
List management
Amazon SES
Vertical Response
9.5
Triggered drip sequences
Amazon SES
Vertical Response
9.0

Reporting & Analytics

Amazon SES
Vertical Response
9.8
Dashboards
Amazon SES
Vertical Response
9.5
Standard reports
Amazon SES
Vertical Response
10.0
Custom reports
Amazon SES
Vertical Response
10.0

Pros

Amazon SES

  • Low cost; I do not know anyone that can match their low cost unless you are in the free tier of G-Suite for work Gmail.
  • High reliability - messages do get delivered. We have had no issues.
  • Easy to set up the basics - generate the credentials and add it to your code.
Anindya Chatterjee profile photo

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro profile photo

Cons

Amazon SES

  • Could maintain a dashboard with the list of previously sent emails and their templates.
  • Amazon Simple Email Service dashboard could be made more user-friendly by including few HTML snippets so that they are readily available for testing.
No photo available

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory profile photo

Likelihood to Renew

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner profile photo

Usability

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
No photo available

Reliability and Availability

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson profile photo

Support

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.0
Based on 4 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
No photo available

Online Training

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Amazon SES

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 4 answers
Salesforce integration never worked right. We had to abandon.
No photo available

Alternatives Considered

Amazon SES

I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot later when needed.
No photo available

Vertical Response

I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
No photo available

Return on Investment

Amazon SES

  • I've reduced my spendings; saved hundreds of dollars switching from all-in-one tool to Amazon SES
  • ROI has increased due to more sales and fewer spendings.
  • The increase in sales; I'm able to send more emails and more reliably.
Arnas Kazlauskas profile photo

Vertical Response

  • Vertical Response enabled us to communicate regularly with our constituents
  • It was fairly easy to coordinate our contacts in Vertical Response and our donor database
  • Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
Maggie Karl profile photo

Pricing Details

Amazon SES

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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