What users are saying about
28 Ratings
28 Ratings
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Score 8.4 out of 101
56 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.
The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.
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Vertical Response

It's great for blasting out emergency emails such as service issues, weather conditions, or anything else that needs to be relayed to customers quickly. We've used it in instances where our service may or has been affected by snow storms, when phone lines weren't working, for articles to inform customers on current events, etc.
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Feature Rating Comparison

Email & Online Marketing

Amazon SES
Vertical Response
9.2
WYSIWYG email editor
Amazon SES
Vertical Response
10.0
Dynamic content
Amazon SES
Vertical Response
10.0
Ability to test dynamic content
Amazon SES
Vertical Response
10.0
Landing pages
Amazon SES
Vertical Response
7.0
A/B testing
Amazon SES
Vertical Response
8.0
Mobile optimization
Amazon SES
Vertical Response
10.0
Email deliverability
Amazon SES
Vertical Response
10.0
List management
Amazon SES
Vertical Response
10.0
Triggered drip sequences
Amazon SES
Vertical Response
8.0

Reporting & Analytics

Amazon SES
Vertical Response
10.0
Dashboards
Amazon SES
Vertical Response
10.0
Standard reports
Amazon SES
Vertical Response
10.0
Custom reports
Amazon SES
Vertical Response
10.0

Pros

  • Easy to send thousands of messages without worrying about scaling.
  • Very easy to understand SDK and modules in Java and Python and start sending custom emails in minutes.
  • Not a costly service. Implementing using the service and training people is really simple.
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  • VR has great templates that do not require HTML skills to use.
  • Easy to upload and manage contacts.
  • Provides a simple user interface that makes it easy to learn.
  • They offer a great product for the price.
Aubrey Blankenship profile photo

Cons

  • SES does not seem to have any major issues at the moment, it's an email relay service and it does that job swimmingly.
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  • Salesforce Integration.
  • Completeness of vision.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Vertical Response8.6
Based on 20 answers
We've been happy with our service. There hasn't been anything that we've wanted to do that we haven't been able to accomplish by using our Vertical Response account.
Holly Kile profile photo

Usability

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

No score
No answers yet
No answers on this topic
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 4 answers
Click a few buttons in salesforce & it's in place.
Michael Wilson profile photo

Alternatives Considered

SES is a much lower level technical tool than the other solutions we've used in the past with the exception of Mailgun. We've found SES to actually be much easier to use than Mailgun, although not as powerful. A good way to explain the difference between MailChimp, Constant Contact, or Campaign Monitor and SES is that you could literally create those other services using SES. For all I know, they might use SES as their sending agent, while their value add is email lists, HTML composition, and subscribe forms.
Justin Schroeder profile photo
I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
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Return on Investment

  • All positive things. The fact that we can send tens of thousands of e-mails per month for less than $5 is incredible. Find a better price for something even remotely as high-quality as SES.
  • SES provides a set-and-forget way of handling e-mail. Drop in the credentials, and your developers will never have to mess with it again.
D. Marshall Lemcoe Jr. profile photo
  • We've been able to determine exactly how effective our email messages have been by being able to track specific metrics with each broadcast.
  • Our metrics showed us exactly which customers were interested in specific topics so we could market to (and sell) them more effectively.
Holly Kile profile photo

Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details