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4 Ratings
15 Ratings
4 Ratings
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Score 7.7 out of 101
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Amazon SNS

It is well suited for generic push notification requirements. It can be quickly created and modified to best suit your application at any given moment. However for any notification service that needs to be highly customizable for a specific deployment should be implemented through a competing or custom built service run on company servers
Dylan Cauwels profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SNS
Iterable
8.2
WYSIWYG email editor
Amazon SNS
Iterable
7.0
Dynamic content
Amazon SNS
Iterable
8.6
Ability to test dynamic content
Amazon SNS
Iterable
8.0
A/B testing
Amazon SNS
Iterable
8.6
Mobile optimization
Amazon SNS
Iterable
8.5
Email deliverability
Amazon SNS
Iterable
8.0
List management
Amazon SNS
Iterable
8.7
Triggered drip sequences
Amazon SNS
Iterable
8.5

Reporting & Analytics

Amazon SNS
Iterable
5.7
Dashboards
Amazon SNS
Iterable
5.8
Standard reports
Amazon SNS
Iterable
5.8
Custom reports
Amazon SNS
Iterable
5.4

Platform & Infrastructure

Amazon SNS
Iterable
8.0
API
Amazon SNS
Iterable
8.3
Role-based workflow & approvals
Amazon SNS
Iterable
8.8
Customizability
Amazon SNS
Iterable
7.1

Pros

  • The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
  • SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
  • Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.
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  • Easy segmentation
  • Flexibility to use templates or code your own emails
  • Easy to use APIs
Carrie Knipfer profile photo

Cons

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.
Dylan Cauwels profile photo
  • Iterables reports could use a bit more polish, but it's not a huge issue.
  • The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
  • I'd love to see a wider range of built-in integrations.
Tim Noetzel profile photo

Alternatives Considered

SNS is much more customizable compared to SES and allows for many more delivery methods. While it is better for email-based notification services, not being able to send notifications via SMS limits your app functionality considerably. Being able to switch message delivery types is an invaluable tool for any application deployment
Dylan Cauwels profile photo
We needed a multi-channel user retention tool to send and test messages to users. Iterable is far more robust than other options because it supports event-based, transactional messaging and allows for a high degree of customization of both the messaging and the timing of the messages themselves. It's a fantastic solution!
Tim Noetzel profile photo

Return on Investment

  • Positive from the cost savings of the service itself
  • Positive from the labor savings from both the ease of setup and learning curve of the programmers
Dylan Cauwels profile photo
  • Easy to implement behavior-based email triggers
  • Less time coding and developing emails
  • Incorporating our sales data is easy
Carrie Knipfer profile photo

Pricing Details

Amazon SNS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.