What users are saying about

Amazon SNS

3 Ratings

Iterable

15 Ratings

Amazon SNS

3 Ratings
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Score 7.6 out of 101

Iterable

15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Amazon SNS

It is well suited for generic push notification requirements. It can be quickly created and modified to best suit your application at any given moment. However for any notification service that needs to be highly customizable for a specific deployment should be implemented through a competing or custom built service run on company servers
Dylan Cauwels profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SNS
Iterable
8.2
WYSIWYG email editor
Amazon SNS
Iterable
7.0
Dynamic content
Amazon SNS
Iterable
8.6
Ability to test dynamic content
Amazon SNS
Iterable
8.0
A/B testing
Amazon SNS
Iterable
8.5
Mobile optimization
Amazon SNS
Iterable
8.4
Email deliverability
Amazon SNS
Iterable
8.0
List management
Amazon SNS
Iterable
8.7
Triggered drip sequences
Amazon SNS
Iterable
8.5

Reporting & Analytics

Amazon SNS
Iterable
5.7
Dashboards
Amazon SNS
Iterable
5.9
Standard reports
Amazon SNS
Iterable
5.9
Custom reports
Amazon SNS
Iterable
5.3

Platform & Infrastructure

Amazon SNS
Iterable
8.1
API
Amazon SNS
Iterable
8.3
Role-based workflow & approvals
Amazon SNS
Iterable
8.8
Customizability
Amazon SNS
Iterable
7.1

Pros

  • Super simple setup and deployment. You can have a new service set up within minutes and in a serverless environment as well
  • Well documented and incredibly easy to use. There are available APIs in almost every relevant language and are all well documented by AWS. Getting any team up to date on their new Notification architecture shouldn't take longer than a day.
  • Being managed by AWS themselves makes the service highly available in every possible way. Your SNS deployment is almost guaranteed to never go down without you ever lifting a finger to make it so.
Dylan Cauwels profile photo
  • Easy segmentation
  • Flexibility to use templates or code your own emails
  • Easy to use APIs
Carrie Knipfer profile photo

Cons

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.
Dylan Cauwels profile photo
  • Reporting has some room for improvement but they are working on it
Carrie Knipfer profile photo

Alternatives Considered

SNS is much more customizable compared to SES and allows for many more delivery methods. While it is better for email-based notification services, not being able to send notifications via SMS limits your app functionality considerably. Being able to switch message delivery types is an invaluable tool for any application deployment
Dylan Cauwels profile photo
I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

  • Positive from the cost savings of the service itself
  • Positive from the labor savings from both the ease of setup and learning curve of the programmers
Dylan Cauwels profile photo
  • We have seen increased sales revenue after implementing customized, personalized emails
No photo available

Pricing Details

Amazon SNS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.