What users are saying about
10 Ratings
16 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Amazon SNS

It is best suited for sending notifications based on events in the AWS realm. It can be used to alert the developers in case of undesirable activity as well as be used as a medium for sending notifications to production applications
No photo available

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SNS
Iterable
8.3
WYSIWYG email editor
Amazon SNS
Iterable
7.0
Dynamic content
Amazon SNS
Iterable
8.7
Ability to test dynamic content
Amazon SNS
Iterable
8.2
A/B testing
Amazon SNS
Iterable
8.7
Mobile optimization
Amazon SNS
Iterable
8.6
Email deliverability
Amazon SNS
Iterable
8.0
List management
Amazon SNS
Iterable
8.7
Triggered drip sequences
Amazon SNS
Iterable
8.5

Reporting & Analytics

Amazon SNS
Iterable
5.6
Dashboards
Amazon SNS
Iterable
5.7
Standard reports
Amazon SNS
Iterable
5.7
Custom reports
Amazon SNS
Iterable
5.5

Platform & Infrastructure

Amazon SNS
Iterable
8.0
API
Amazon SNS
Iterable
8.3
Role-based workflow & approvals
Amazon SNS
Iterable
8.8
Customizability
Amazon SNS
Iterable
7.0

Pros

Amazon SNS

  • The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
  • SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
  • Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.
No photo available

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

Amazon SNS

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.
Dylan Cauwels profile photo

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss profile photo

Alternatives Considered

Amazon SNS

As I mentioned previously, I wish we had gone with a different service such as a Mixpanel or OneSignal as they are reputable in the space and are known for their strong support and documentation. AWS SNS was the way to go for us at the time we chose it due to the fact that we were getting into using AWS Microservices and felt it would be best to stay the course.
No photo available

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

Amazon SNS

  • Good pricing.
  • The system is easy to manage.
No photo available

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Pricing Details

Amazon SNS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Add comparison