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30 Ratings

Amazon SNS

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30 Ratings
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Score 8.5 out of 100
409 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Amazon SNS

Amazon Simple Notification Service (SNS) is well suited for applications built on event driven architecture. It makes it easy to log and track events in real time from the source to the destination. The permissions should be configured properly in order to use SNS else while implementing you can come across Access Denied errors. The dashboards are difficult to maintain to track the utilization.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Amazon SNS
Salesforce Marketing Cloud Email Studio
6.3
WYSIWYG email editor
Amazon SNS
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Amazon SNS
Salesforce Marketing Cloud Email Studio
5.1
Ability to test dynamic content
Amazon SNS
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Amazon SNS
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Amazon SNS
Salesforce Marketing Cloud Email Studio
5.5
Mobile optimization
Amazon SNS
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Amazon SNS
Salesforce Marketing Cloud Email Studio
8.2
List management
Amazon SNS
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Amazon SNS
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Amazon SNS
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Amazon SNS
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Amazon SNS
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Amazon SNS
Salesforce Marketing Cloud Email Studio
2.7

Pros

Amazon SNS

  • Built in for quicker setup within AWS ecosystem.
  • Trusted as you control the users and configuration via IAM and easy access controls.
  • Can be sent to S3 simple storage or for long term storage if required.
  • Can be used in many regions, same configs.
Rob Domenico | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Amazon SNS

  • At times you receive access denied errors which are annoying.
  • Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
  • You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.
Jackson Gordon | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Amazon SNS

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Amazon SNS

Amazon SNS 8.5
Based on 12 answers
Amazon Simple Notification Service (SNS) is a fairly simple tool to use, with the only complexity coming around creating new endpoints. Sending messages and transferring them to clients is an "it just works" out of the box solution, and on that basis, I have to say this tool does its job well, and easily.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Amazon SNS

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Amazon SNS

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Amazon SNS

Amazon SNS 8.6
Based on 17 answers
Amazon Simple Notification Sevices (SNS) support depends on your usage pattern and definitely on your support plan as an enterprise with AWS. Before reaching out to support you should read their documentation, as they have mentioned almost all the common issues and their solutions there. However, for specific issues, they generally respond in 1-2 business days.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 6 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Amazon SNS

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Amazon SNS

Amazon Simple Notification Service and PagerDuty have been used by various organizations. Amazon SNS is ideal if you're within an AWS environment. PagerDuty is used when we are working outside of Amazon Web Services. Though PagerDuty is more expensive than Amazon SNS they do have better reporting capabilities in specific areas.
Bob Smith | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Amazon SNS

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Amazon SNS

  • Amazon Simple Notification Service (SNS) saved us a lot of extra coding time by providing straightforward functionality we needed in our ad campaign automation tool.
  • Amazon Simple Notification Service (SNS) allows us to maintain a consistent, serverless model within our applications.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Amazon SNS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amazon SNS Editions & Modules

Edition
API Requests0.501
Notification Deliveries0.502
API Requests & Payload Data0.013
  1. per 1 million requests
  2. per million notifications
  3. per 1 million
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Amazon SNS
8.4
Salesforce Marketing Cloud Email Studio
6.2

Likelihood to Renew

Amazon SNS
Salesforce Marketing Cloud Email Studio
8.9

Usability

Amazon SNS
8.5
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Amazon SNS
Salesforce Marketing Cloud Email Studio
9.0

Performance

Amazon SNS
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Amazon SNS
8.6
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

Amazon SNS
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Amazon SNS
Salesforce Marketing Cloud Email Studio
9.0

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