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Score 7.7 out of 101
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Score 9 out of 101

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Likelihood to Recommend

Amazon SNS

Amazon SNS is great for at least two use-cases: building cheap, non-emergency alerts, and decoupling services with pub/sub messaging. SNS is great for creating email notifications in minutes for alerts that are not worthy of PagerDuty. Subscribing multiple AWS Lambda functions to a topic is a great way to decouple features.
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Swrve

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
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Pros

  • Super simple setup and deployment. You can have a new service set up within minutes and in a serverless environment as well
  • Well documented and incredibly easy to use. There are available APIs in almost every relevant language and are all well documented by AWS. Getting any team up to date on their new Notification architecture shouldn't take longer than a day.
  • Being managed by AWS themselves makes the service highly available in every possible way. Your SNS deployment is almost guaranteed to never go down without you ever lifting a finger to make it so.
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  • Easy user interface, with a great WYSIWYG for content creation.
  • Simple implementation.
  • Integration with Oracle Eloqua
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Cons

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.
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  • Ability to customize the main dashboard
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Alternatives Considered

SNS is much more customizable compared to SES and allows for many more delivery methods. While it is better for email-based notification services, not being able to send notifications via SMS limits your app functionality considerably. Being able to switch message delivery types is an invaluable tool for any application deployment
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Localytics' Analytics interface was more simple to use, but we chose Swrve primarily for the messaging capabilities and the analytics were a bonus. We found Swrve's messaging to be far superior to Localytics and really benefitted from the Eloqua integration so that we could control all our communications from the same platform
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Return on Investment

  • Positive from the cost savings of the service itself
  • Positive from the labor savings from both the ease of setup and learning curve of the programmers
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  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
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Pricing Details

Amazon SNS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swrve

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details