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Score 8.5 out of 101
37 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Amazon SNS

When your entire infrastructure is part of Amazon ecosystem, this service will act as a common thread for communication. It provides simple pubsub way to make sure real time notification. It is extremely easy to send notifications via SMS, email and Push Notifications. When async processes are running and you want to notify some other services, this service becomes first choice by default.The only scenario where SNS is little less appropriate is heavy data volume. Sometimes you may get delayed notification.
Apurv Doshi profile photo

Twilio Programmable SMS

Twilio SMS is fantastic for anyone that wants their marketing or product to be more omnichannel. Meaning connecting with your customers on more than just email and social media which have become standard these days. On top of that, SMS marketing has insanely high open rates and due to that solid conversions, so it's a great tool for testing for direct e-commerce or selling things online to see if it produces an ROI.
Evan Laird profile photo

Pros

Amazon SNS

  • The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
  • SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
  • Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.
No photo available

Twilio Programmable SMS

  • Competitive rates in the market are being offered.
  • It is cheaper compared to the rates we would be paying if we are to use the services offered by regular major carriers.
  • The API isvery convenient and easy to set up in the back end for operational use with different platforms.
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Cons

Amazon SNS

  • The AWS website UI could use some definite improvement. The website itself is very clunky and hard to navigate and always seems to have the wrong information in the wrong places. It is a monstrous task trying to make a website as complicated as AWS look simple and easy to navigate but even with some minor improvements it would become much more user and beginner friendly.
  • Troubleshooting can be very difficult when encountering an issue with SNS and often many AWS services. By having all of your infrastructure in the cloud, it makes troubleshooting networking problems quite complicated. On top of this, aws provides little return information when a message fails to send, leaving a lot of guesswork to be done on your part to fix the issue.
Dylan Cauwels profile photo

Twilio Programmable SMS

  • Reading, Marking, and Archiving messages require far too many clicks.
  • Both Twilio and Salesforce are to blame for this: Configuring how messages are routed should be much simpler. Admin users still receive all text messages in their inbox. This requires time-consuming sifting and sorting.
  • Twilio does not have message previewing. I wish I could hover over an unread message and read its contents without having to open and read the message.
Andrew Doar profile photo

Support

Amazon SNS

Amazon SNS 9.0
Based on 1 answer
We have not come across situations where we need support for SNS. However for other AWS services, we have received really good support to solve the issue and to define the architecture.
Apurv Doshi profile photo

Twilio Programmable SMS

No score
No answers yet
No answers on this topic

Alternatives Considered

Amazon SNS

As I mentioned previously, I wish we had gone with a different service such as a Mixpanel or OneSignal as they are reputable in the space and are known for their strong support and documentation. AWS SNS was the way to go for us at the time we chose it due to the fact that we were getting into using AWS Microservices and felt it would be best to stay the course.
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Twilio Programmable SMS

Bandwidth is 2/3 the price of Twilio for sending SMS messages. However, we decided to simply go with the market leader because it was the safer choice. At our scale, the increased developer effort outweighed the marginal increase in costs due to the per-SMS pricing differential. Overall we feel confident we made the right decision.
Ben Gelsey profile photo

Return on Investment

Amazon SNS

  • It has helped our team to be alerted quickly to undesirable changes in our AWS environment so that immediate action can be taken. Hence it has saved us a lot of time and money due to quick action.
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Twilio Programmable SMS

  • Twilio has made it possible for my agency to offer a variety of online services to my clients.
  • Twilio offers trackable usage data that I can consult to make informed decisions regarding SEO and conversions.
  • Twilio allows me to compete in the chat bot market by giving me the connectivity that I need for my customer-specific chat applications.
Greg Dungan profile photo

Pricing Details

Amazon SNS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Programmable SMS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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