Amplemarket vs. Aurea Campaign Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplemarket
Score 7.9 out of 10
N/A
Amplemarket is the platform to helps to sell in today's environment. From lead generation to personalized multichannel outreach and smart actions,N/A
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Pricing
AmplemarketAurea Campaign Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmplemarketAurea Campaign Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Community Pulse
AmplemarketAurea Campaign Manager
Top Pros
Top Cons
Features
AmplemarketAurea Campaign Manager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Amplemarket
-
Ratings
Aurea Campaign Manager
5.0
1 Ratings
47% below category average
WYSIWYG email editor00 Ratings2.01 Ratings
Dynamic content00 Ratings5.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
Landing pages00 Ratings4.01 Ratings
A/B testing00 Ratings5.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.01 Ratings
List management00 Ratings4.01 Ratings
Triggered drip sequences00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Amplemarket
-
Ratings
Aurea Campaign Manager
6.0
1 Ratings
25% below category average
Dashboards00 Ratings4.01 Ratings
Standard reports00 Ratings6.01 Ratings
Custom reports00 Ratings8.01 Ratings
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AmplemarketAurea Campaign Manager
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User Ratings
AmplemarketAurea Campaign Manager
Likelihood to Recommend
8.0
(1 ratings)
8.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AmplemarketAurea Campaign Manager
Likelihood to Recommend
Amplemarket
You have the option of opting for simple plans that do not include their entire offer of applications, you can make better use of your data. All the members of the company will be able to constantly bear fruit of all the big data, the reports are developed with the highest consistency and quality, and it allows the use of metrics.
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Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Pros
Amplemarket
  • It has a system that directly connects and relates the results.
  • It is a system of algorithms and mathematical formulas that manages to relate a large amount of customer data.
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Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Cons
Amplemarket
  • It can be very difficult to correctly filter this enormous amount of data.
  • It falls short in areas such as e-mail marketing.
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Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Likelihood to Renew
Amplemarket
No answers on this topic
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Usability
Amplemarket
No answers on this topic
Aurea
Super easy to use.
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Reliability and Availability
Amplemarket
No answers on this topic
Aurea
No issue.
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Performance
Amplemarket
No answers on this topic
Aurea
Running larger segments can take some time.
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Support Rating
Amplemarket
No answers on this topic
Aurea
I found one really good tech support guru and stuck with him forever.
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Implementation Rating
Amplemarket
No answers on this topic
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Alternatives Considered
Amplemarket
It is a flexible system that is also somewhat forgiving, there is an opportunity to go back to fix any problem. It allows your company to obtain information on processes and customers, the tool also offers artificial intelligence and machine learning, it is possible to adapt various types of content.
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Aurea
They are much better
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Return on Investment
Amplemarket
  • You can help your people start analyzing your campaigns
  • Combine the APIs that are available
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Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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ScreenShots

Amplemarket Screenshots

Screenshot of

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.