Amplemarket vs. Zoho Marketing Automation

You have the option of opting for simple plans that do not include their entire offer of applications, you can make better use of your data. All the members of the company will be able to constantly bear fruit of all the big data, the reports are developed with the highest consistency and quality, and it allows the use of metrics.

Incentivized

I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.

Incentivized

• It has a system that directly connects and relates the results.
• It is a system of algorithms and mathematical formulas that manages to relate a large amount of customer data.

Incentivized

• It can be very difficult to correctly filter this enormous amount of data.
• It falls short in areas such as e-mail marketing.

Incentivized

• Some of the field mappings between Leads and Deals are not always perfect.
• Social media interactions are not captured (i.e. you cannot make a case from a post)

Incentivized

It's flexibility allowed for 100% adoption in our company

Incentivized

Zoho custom support is fantastic. Quick responses from knowledgeable staff!

Incentivized

It is a flexible system that is also somewhat forgiving, there is an opportunity to go back to fix any problem. It allows your company to obtain information on processes and customers, the tool also offers artificial intelligence and machine learning, it is possible to adapt various types of content.

Incentivized

Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.

Incentivized

We are a professional service firm

Incentivized

• You can help your people start analyzing your campaigns
• Combine the APIs that are available

Incentivized