Amplifinity vs. Extole

Referral leads to conversations is what we were focused on. We don't do direct sales on the site, we wanted to drive potential clients to book a call and it seemed to serve its purpose in that sense. I'd imagine that for any business that is doing direct sales and could add in rewards or a referral program to existing clients, that this would be a great platform to do so with.

Incentivized

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• The dashboards are great, making it easy to track source activity
• We like how we could see the referral tracking as well so we knew who to reach out to for further follow-up

Incentivized

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• I mostly see the reports as I'm not using the platform directly, but haven't heard any complaints thus far from the team

Incentivized

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

This is the first of its kind that we've tried so I can't say.

Incentivized

More robust on fraud side. Good support.

• We haven't been using it for very long, so we can't report on this as of yet.

Incentivized

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.