Amplitude Analytics vs. Auryc

Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.

Incentivized

The session recording tool in Auryc is one of its most
useful features, as it allows you to filter by particular time frames and
traits to find people who participated in a design experiment and see how they
interact with new content.

It's worth noting that Auryc's funnel analysis makes it easy
and clear for stakeholders to see where conversion rates are falling.

We can also quickly design pop-up exit questionnaires and
collect your own data.

Incentivized

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• Heat mapping.
• User Flows.
• Video Recording.

Incentivized

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• Nothing that I dislike in specific.
• However, it would be nice to have better and exhaustive support guides/user manuals to help create custom reports and use the tool more effecively.
• The dashboard could be slightly better as too much data can be overwhelming at times.

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.

Incentivized

Auryc has a lot more features than Hotjar. The screen recordings have been great which Hotjar didn't have. Hotjar didn't track the site speed spikes or the NPS score.

Incentivized

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized

• We have options for backtracking events if we don't configure tracking for a particular event.
• It's great for recording sessions and seeing how users interact with the website.
• Through funnel views, stakeholders can see churn and optimization goals.

Incentivized