What users are saying about
44 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 44 reviews and ratings
395 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 395 reviews and ratings
Likelihood to Recommend
Amplitude Analytics
I really recommend it for small business or startup as it contains many functions and collects a lot of data that helps to boost a product of your company since you can look for strengths and repower them, as well as improve the weak points of your product. It's very easy to use and integrate if you don't have a lot of knowledge in the area, so it won't be much of a problem to keep up with your product developments.
Product Manager
Ten SpotComputer Software, 11-50 employees
Optimizely
Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Director of Conversion & Analytics
Western Governors UniversityHigher Education, 1001-5000 employees
Feature Rating Comparison
Testing and Experimentation
Amplitude Analytics
—
Optimizely
6.9
a/b experiment testing
Amplitude Analytics
—
Optimizely
7.9
Split URL testing
Amplitude Analytics
—
Optimizely
7.7
Multivariate testing
Amplitude Analytics
—
Optimizely
7.4
Multi-page/funnel testing
Amplitude Analytics
—
Optimizely
7.1
Cross-browser testing
Amplitude Analytics
—
Optimizely
6.9
Mobile app testing
Amplitude Analytics
—
Optimizely
6.4
Test significance
Amplitude Analytics
—
Optimizely
6.9
Visual / WYSIWYG editor
Amplitude Analytics
—
Optimizely
7.0
Advanced code editor
Amplitude Analytics
—
Optimizely
6.5
Page surveys
Amplitude Analytics
—
Optimizely
6.6
Visitor recordings
Amplitude Analytics
—
Optimizely
7.1
Preview mode
Amplitude Analytics
—
Optimizely
6.5
Test duration calculator
Amplitude Analytics
—
Optimizely
6.3
Experiment scheduler
Amplitude Analytics
—
Optimizely
7.7
Experiment workflow and approval
Amplitude Analytics
—
Optimizely
6.9
Dynamic experiment activation
Amplitude Analytics
—
Optimizely
7.1
Client-side tests
Amplitude Analytics
—
Optimizely
7.2
Server-side tests
Amplitude Analytics
—
Optimizely
6.6
Mutually exclusive tests
Amplitude Analytics
—
Optimizely
6.0
Audience Segmentation & Targeting
Amplitude Analytics
—
Optimizely
7.2
Standard visitor segmentation
Amplitude Analytics
—
Optimizely
7.4
Behavioral visitor segmentation
Amplitude Analytics
—
Optimizely
7.0
Traffic allocation control
Amplitude Analytics
—
Optimizely
7.8
Website personalization
Amplitude Analytics
—
Optimizely
6.6
Results and Analysis
Amplitude Analytics
—
Optimizely
7.0
Heatmap tool
Amplitude Analytics
—
Optimizely
7.0
Click analytics
Amplitude Analytics
—
Optimizely
7.2
Scroll maps
Amplitude Analytics
—
Optimizely
7.3
Form fill analysis
Amplitude Analytics
—
Optimizely
6.5
Conversion tracking
Amplitude Analytics
—
Optimizely
7.3
Goal tracking
Amplitude Analytics
—
Optimizely
7.4
Test reporting
Amplitude Analytics
—
Optimizely
7.5
Results segmentation
Amplitude Analytics
—
Optimizely
7.0
CSV export
Amplitude Analytics
—
Optimizely
6.4
Experiments results dashboard
Amplitude Analytics
—
Optimizely
6.8
Pros
Amplitude Analytics
- Charts - I love the charting elements from Amplitude because they are simple and intuitive.
- Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
- Cohorts - These make segmenting data easy and this is key in the analysis.

Verified User
Program Manager in Marketing
Internet Company, 1001-5000 employeesOptimizely
- Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
- I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
- Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
- In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Founder
Alec Dibble ConsultingInformation Technology and Services, 1-10 employees
Cons
Amplitude Analytics
- Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

Verified User
Manager in Customer Service
Computer Software Company, 51-200 employeesOptimizely
- Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
- Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.

Verified User
Analyst in Product Management
Internet Company, 51-200 employeesLikelihood to Renew
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Conversion Optimization Specialist
HomeAdvisorInternet, 1001-5000 employees
Usability
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 7.9
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
CRO Manager
Ted BakerApparel & Fashion, 1001-5000 employees
Reliability and Availability
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Analytics Architect
Blue State DigitalMarketing and Advertising, 51-200 employees
Performance
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Manager - Analytics and Optimization
Rosetta1001-5000 employees
Support Rating
Amplitude Analytics
Amplitude Analytics 8.9
Based on 8 answers
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Data Scientist
HaikuJAMInternet, 11-50 employees
Optimizely
Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Web Content Specialist / Technical Lead
In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees
Online Training
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

Verified User
Analyst in Other
10,001+ employeesImplementation Rating
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.

Verified User
Director in Information Technology
Entertainment Company, 51-200 employeesAlternatives Considered
Amplitude Analytics
A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

Verified User
Employee in Customer Service
Internet Company, 1001-5000 employeesOptimizely
I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Chief Creative Officer + Founder
Bad AgencyMarketing and Advertising, 1-10 employees
Scalability
Amplitude Analytics
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 7.1
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Digital Marketing Manager
HealthgradesHospital & Health Care, 501-1000 employees
Return on Investment
Amplitude Analytics
- It collects data of great importance which allows to make product improvements.
- It easily identifies problems a user may have with the product.
- The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Product Manager
Ten SpotComputer Software, 11-50 employees
Optimizely
- Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.

Verified User
Analyst in Other
Internet Company, 51-200 employeesPricing Details
Amplitude Analytics
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Amplitude Analytics Editions & Modules
Edition
Growth | $995.001 |
---|
- Per Month
Additional Pricing Details
—Optimizely
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Optimizely Editions & Modules
—