Amplitude Analytics vs Optimizely | TrustRadius

What users are saying about

Score 8.4 out of 10

Based on 29 reviews and ratings

Score 8.4 out of 10

Based on 375 reviews and ratings

Feature Rating Comparison

Amplitude Analytics

Optimizely

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Amplitude Analytics

Optimizely

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Amplitude Analytics

Optimizely

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Customize which actions you need visibility into for your product
Allows you to export the data into a clean report
Saves data so you can backtrack to investigate user actions in previous years

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.

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Founder

Alec Dibble ConsultingInformation Technology and Services, 1-10 employees

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Cons

It would be nice to have standard dashboards without a need to set it up from scratch.
It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
The left panel can be used more productively for small business.

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Owner

MakeDreamProfitsComputer Software, 1-10 employees

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Assistance with on-boarding the tool as opossed to using a partner.
Dedicated training on the tool for internal business users both on the development and consultancy side.
Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.

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CRO Manager

Ted BakerApparel & Fashion, 1001-5000 employees

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Likelihood to Renew

No score

No answers yet

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Optimizely 9.0

Based on 43 answers

Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.

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Jeremy Bradford

Conversion Optimization Specialist

HomeAdvisorInternet, 1001-5000 employees

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Usability

No score

No answers yet

No answers on this topic

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Optimizely 7.5

Based on 54 answers

I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.

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CRO Executive

Mind ToolsE-Learning, 201-500 employees

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Reliability and Availability

No score

No answers yet

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Optimizely 9.0

Based on 5 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

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Performance

No score

No answers yet

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Optimizely 6.0

Based on 5 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Manager - Analytics and Optimization

Rosetta1001-5000 employees

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Support

Amplitude Analytics 8.7

Based on 3 answers

Amplitude support is very good, you get a response with in a day or 24 hours. Amplitude team is always eager to support or setup training for new users.

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Sr. Manager

WESTERN UNIONFinancial Services, 5001-10,000 employees

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Optimizely 9.0

Based on 14 answers

They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.

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Web Content Specialist / Technical Lead

In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees

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Implementation

No score

No answers yet

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Optimizely 8.0

Based on 11 answers

Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.

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Conversion Optimization Manager

New Relic, Inc.201-500 employees

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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

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I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.

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Chief Creative Officer + Founder

Bad AgencyMarketing and Advertising, 1-10 employees

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Scalability

No score

No answers yet

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Optimizely 7.1

Based on 47 answers

Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.

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Director of Conversion & Analytics

Western Governors UniversityHigher Education, 1001-5000 employees

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Return on Investment

Positive: Quicker analysis of our important business funnels
Positive: Decreased time asking engineering to run reports
Positive: Easy collaboration and funnel development

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User Engagement

AppcuesComputer Software, 11-50 employees

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Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.

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Benjamin Himley

Software Engineer

Noodle.comInternet, 11-50 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

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