What users are saying about

Optimizely

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Top Rated
253 Ratings
16 Ratings
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Score 8.6 out of 101

Optimizely

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Top Rated
253 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features
Ted Bennett profile photo

Optimizely

I think Optimizely is a great fit for data-driven organizations that can afford a top-of-the-line testing tool. With Optimizely, you can be sure that performance and reliability will never be an issue with your site. Some split testing solutions can change the end-user experience, but I have had no issues with Optimizely. It is expensive, but provides tools for both engineers & non-engineering departments to implement, run & analyze tests.
Alec Dibble profile photo

Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
No photo available
  • Battle testing marketing messages.
  • Personalization to prospects and customers.
  • Product feature testing.
  • Their user experience in Bang On!
Sylvia Flores profile photo

Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • I've had some bugs with the preview tool.
  • Their cost structure sucks for small businesses - they seem to be aiming for more medium to enterprise-sized customers who need scale.
  • Analytics are a bit weak as it applies to user retention.
Sylvia Flores profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 43 answers
The client has been very satisfied with the results and learnings.
Shawn Daley profile photo

Usability

No score
No answers yet
No answers on this topic
Optimizely7.7
Based on 8 answers
Not a lot of documentation or best practice information. Interface is simple, but not very intuitive.
Shawn Daley profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

No score
No answers yet
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Optimizely5.3
Based on 13 answers
I've only had to use it a couple of times but response time isn't the fastest.
Brynn Arego profile photo

Implementation

No score
No answers yet
No answers on this topic
Optimizely8.0
Based on 11 answers
Optimizely offers configuration options for different website setups - be sure to use a snippet that is consistent with your website design. For example, the Optimizely snippet can include full or trimmed copies of the jQuery Javascript library (which it needs to function), but this doesn't need to be enabled if you already have jQuery on your website.
Albert Wavering profile photo

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores profile photo

Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo
  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley profile photo

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details