Amplitude Analytics vs Optimizely | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 44 reviews and ratings

Score 7.8 out of 10

Based on 395 reviews and ratings

Feature Rating Comparison

Amplitude Analytics

Optimizely

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Amplitude Analytics

Optimizely

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Amplitude Analytics

Optimizely

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Charts - I love the charting elements from Amplitude because they are simple and intuitive.
Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
Cohorts - These make segmenting data easy and this is key in the analysis.

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Verified User

Program Manager in Marketing

Internet Company, 1001-5000 employees

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Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.

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Founder

Alec Dibble ConsultingInformation Technology and Services, 1-10 employees

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Cons

Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.

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Verified User

Analyst in Product Management

Internet Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Optimizely 9.0

Based on 42 answers

Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.

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Jeremy Bradford

Conversion Optimization Specialist

HomeAdvisorInternet, 1001-5000 employees

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Usability

No score

No answers yet

No answers on this topic

Optimizely 7.9

Based on 57 answers

Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.

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CRO Manager

Ted BakerApparel & Fashion, 1001-5000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Optimizely 9.0

Based on 10 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Optimizely 6.0

Based on 10 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Manager - Analytics and Optimization

Rosetta1001-5000 employees

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Support Rating

Amplitude Analytics 8.9

Based on 8 answers

It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.

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Data Scientist

HaikuJAMInternet, 11-50 employees

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Optimizely 9.1

Based on 28 answers

They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.

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Web Content Specialist / Technical Lead

In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

Optimizely 3.0

Based on 1 answer

The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

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Verified User

Analyst in Other

10,001+ employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Optimizely 8.0

Based on 22 answers

In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.

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Verified User

Director in Information Technology

Entertainment Company, 51-200 employees

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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

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I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.

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Chief Creative Officer + Founder

Bad AgencyMarketing and Advertising, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

Optimizely 7.1

Based on 50 answers

It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.

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Digital Marketing Manager

HealthgradesHospital & Health Care, 501-1000 employees

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Return on Investment

It collects data of great importance which allows to make product improvements.
It easily identifies problems a user may have with the product.
The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

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Melanie Thompson

Product Manager

Ten SpotComputer Software, 11-50 employees

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Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.

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Verified User

Analyst in Other

Internet Company, 51-200 employees

View all 131 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Amplitude Analytics Editions & Modules

Edition

Growth	$995.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Optimizely Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

Amplitude Analytics

Optimizely

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