What users are saying about
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Top Rated
375 Ratings
29 Ratings
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Score 8.4 out of 101

Optimizely

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
375 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Amplitude Analytics

Amplitude is great for doing individual-based metrics and analytics. It is great for determining where the majority of your sign-ups for a product are coming from or figuring out where the dropoff would be for users going through a certification. We don't use it for our business metrics like MRR or Customer Dollar Retention because it doesn't do as good a job of connecting group/portal/company data.
No photo available

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

Feature Rating Comparison

Testing and Experimentation

Amplitude Analytics
Optimizely
7.3
a/b experiment testing
Amplitude Analytics
Optimizely
8.2
Split URL testing
Amplitude Analytics
Optimizely
7.8
Multivariate testing
Amplitude Analytics
Optimizely
7.9
Multi-page/funnel testing
Amplitude Analytics
Optimizely
7.5
Cross-browser testing
Amplitude Analytics
Optimizely
7.2
Mobile app testing
Amplitude Analytics
Optimizely
6.8
Test significance
Amplitude Analytics
Optimizely
7.2
Visual / WYSIWYG editor
Amplitude Analytics
Optimizely
7.2
Advanced code editor
Amplitude Analytics
Optimizely
6.7
Page surveys
Amplitude Analytics
Optimizely
6.8
Visitor recordings
Amplitude Analytics
Optimizely
7.2
Preview mode
Amplitude Analytics
Optimizely
6.8
Test duration calculator
Amplitude Analytics
Optimizely
6.6
Experiment scheduler
Amplitude Analytics
Optimizely
8.0
Experiment workflow and approval
Amplitude Analytics
Optimizely
7.2
Dynamic experiment activation
Amplitude Analytics
Optimizely
7.5
Client-side tests
Amplitude Analytics
Optimizely
7.4
Server-side tests
Amplitude Analytics
Optimizely
6.8
Mutually exclusive tests
Amplitude Analytics
Optimizely
6.8

Audience Segmentation & Targeting

Amplitude Analytics
Optimizely
7.7
Standard visitor segmentation
Amplitude Analytics
Optimizely
7.9
Behavioral visitor segmentation
Amplitude Analytics
Optimizely
7.6
Traffic allocation control
Amplitude Analytics
Optimizely
8.2
Website personalization
Amplitude Analytics
Optimizely
7.1

Results and Analysis

Amplitude Analytics
Optimizely
7.2
Heatmap tool
Amplitude Analytics
Optimizely
6.7
Click analytics
Amplitude Analytics
Optimizely
7.6
Scroll maps
Amplitude Analytics
Optimizely
7.1
Form fill analysis
Amplitude Analytics
Optimizely
6.6
Conversion tracking
Amplitude Analytics
Optimizely
7.6
Goal tracking
Amplitude Analytics
Optimizely
7.6
Test reporting
Amplitude Analytics
Optimizely
7.8
Results segmentation
Amplitude Analytics
Optimizely
7.3
CSV export
Amplitude Analytics
Optimizely
6.6
Experiments results dashboard
Amplitude Analytics
Optimizely
7.5

Pros

Amplitude Analytics

  • Customize which actions you need visibility into for your product
  • Allows you to export the data into a clean report
  • Saves data so you can backtrack to investigate user actions in previous years
No photo available

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble profile photo

Cons

Amplitude Analytics

  • It would be nice to have standard dashboards without a need to set it up from scratch.
  • It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
  • The left panel can be used more productively for small business.
Eugene Bos profile photo

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith profile photo

Likelihood to Renew

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford profile photo

Usability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.5
Based on 54 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson profile photo

Reliability and Availability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

Performance

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

Amplitude Analytics

Amplitude Analytics 8.7
Based on 3 answers
Amplitude support is very good, you get a response with in a day or 24 hours. Amplitude team is always eager to support or setup training for new users.
Kamal Dua profile photo

Optimizely

Optimizely 9.0
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland profile photo

Implementation

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright profile photo

Alternatives Considered

Amplitude Analytics

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
No photo available

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores profile photo

Scalability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.1
Based on 47 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer profile photo

Return on Investment

Amplitude Analytics

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley profile photo

Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Amplitude Analytics
9.0
Optimizely
8.5

Likelihood to Renew

Amplitude Analytics
Optimizely
9.0

Usability

Amplitude Analytics
Optimizely
7.5

Reliability and Availability

Amplitude Analytics
Optimizely
9.0

Performance

Amplitude Analytics
Optimizely
6.0

Support

Amplitude Analytics
8.7
Optimizely
9.0

Online Training

Amplitude Analytics
Optimizely
3.0

Implementation

Amplitude Analytics
Optimizely
8.0

Scalability

Amplitude Analytics
Optimizely
7.1

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