What users are saying about

Segment

26 Ratings

Amplitude Analytics

13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Segment

26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
No photo available

Segment

Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and Kissmetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks
Tim Abraham profile photo

Pros

  • Very user-friendly and easy to understand even for those with not much knowledge
  • The interface is nice looking
  • Different charts are used to analyze different types of data
Gwen Rivet profile photo
  • Very easy to install tracking code across all websites and applications
  • Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
  • Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
No photo available

Cons

  • No capabilities to group numbers.
  • Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
  • Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
Gwen Rivet profile photo
  • Would be good to see their integration library grow with smaller solutions that are not as popular yet
  • I found myself wanting integrations for a few marketing tools that were not yet in the application library
  • The new integration management area is confusing, I liked the old version better
No photo available

Alternatives Considered

Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.
Gwen Rivet profile photo
Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool.
Sam Ho profile photo

Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo
  • Saved many hours of engineering time
  • Quick testing of new martech tools to determine best fit
Sam Ho profile photo

Screenshots

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Segment

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
segment.com/pricing