Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$59
per month
Sketch
Score 6.4 out of 10
N/A
Sketch is a visual design tool of use for application prototyping, coming with a wide variety of extensions, plugins, and an active user community.
Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
Here’s the proofread version: Sketch is a simple and lightweight tool for vector graphics, ideal for individuals. I would recommend it to anyone working alone on design tasks such as UI or website design. I have started and completed many projects in Sketch, ranging from simple websites to complex automotive UIs with extensive libraries.
Sketch is great for drawing and creating shapes, like buttons or icons. It lets you adjust every curve and line perfectly, so you can make your designs look exactly how you want. (All design tools can do that, though).
Sketch is built just for Apple computers, so it runs smoothly and uses all the special Mac features. If you’re already using Apple tools, Sketch feels like a natural fit. (The downside of this is that non-Apple users can't use it.)
If you make something, like a button, and need it in many places, Sketch lets you save it as a "Symbol." You can use it repeatedly, and if you change the Symbol, it updates everywhere automatically. (Figma can do this too.)
Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
The software can be buggy right after a release. It appears that they do very little QA testing right after releasing a new version
The software can crash a lot. And when it does, I continuously have issues with it reloading my plugins.
Only available for Mac. If you have a cross platform team, it may not be the best.
Lack of features in the software, so you will have to use plugins for those additional features (Designs system management, accessibility, repository and live collaboration without paying a premium)
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
Sketch is a core tool for us and the cost to keep it going with our teams is low. It provides a good alternative to other screen design tools for our team members who prefer to use it.
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
At the end of the day, it's just simple. This goes a long way in design and goes even further when your talking productivity, intuitive design and turnover rate. It's not difficult to figure something out even if it's not something your directly familiar with, i.e. if you want to export in certain file formats or change the size of the canvas, you don't have to delay your end product trying to figure it out. Similar situations took me less than 30 seconds to solve without a Google search. That's Usability.
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
The support is relatively decent, and they are quick to respond. However, their releases are not great. Sketch could use more robust testing of their software before releases. Over the last four years, I have had many days lost while waiting for Sketch to patch issues with their releases. It's actually a running joke in our office. So, support, good. Releases in the first place? Not great.
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
Sketch's approachable UI allowed those using outdated technologies to transition efficiently. Among its peers, Sketch performs comparably with most prototyping tools. It falls behind compared to those that can better handle movement, like InVision Studio, which combines animation and prototyping into a single platform. However, these types of programs have a steep learning curve, whereas Sketch is approachable immediately.
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
Saved time -- Intuitive interface saves us lots of time/money because it is reliable and easy to use. Other programs have caused serious confusion, leading to project delays.
More captivating wireframes -- Stakeholders have been finding it easier to visualize potential “final products” with vector-based Sketch designs. Because of this, we’ve been able to have more targeted, focused discussions that lead to improved final products (with fewer immediate post-launch revisions!).
Increased productivity -- Because Sketch is so easy to use, our designers have had more time to do more work. Rather than finagling difficult tools in previously used products, our designers feel no hesitation with Sketch, and are producing more often and more creatively.
