Analyza vs Lotame

Analyza

It is well suited when you have several sources of data.

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

Lotame

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

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Trevor Patch

Marketing Technologist

Lawrence & SchillerMarketing and Advertising, 51-200 employees

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Feature Rating Comparison

Analyza

7.6

Lotame

—

Pixel Perfect reports

7.3

—

Customizable dashboards

8.2

—

Report Formatting Templates

7.3

—

Analyza

8.4

Lotame

—

Drill-down analysis

9.1

—

Formatting capabilities

8.2

—

Integration with R or other statistical packages

8.2

—

Report sharing and collaboration

8.2

—

Analyza

8.9

Lotame

—

Publish to Web

8.2

—

Publish to PDF

9.1

—

Report Versioning

9.1

—

Report Delivery Scheduling

9.1

—

Analyza

7.3

Lotame

—

Pre-built visualization formats (heatmaps, scatter plots etc.)

7.3

—

Predictive Analytics

7.3

—

Analyza

7.7

Lotame

—

Multi-User Support (named login)

7.3

—

Multiple Access Permission Levels (Create, Read, Delete)

8.2

—

Analyza

8.2

Lotame

—

Responsive Design for Web Access

9.1

—

Dashboard / Report / Visualization Interactivity on Mobile

7.3

—

Analyza

—

Lotame

8.6

Collection of first-party data

—

8.9

Collection of third-party data

—

8.7

Access to Third-party Data Providers

—

8.2

Analyza

—

Lotame

8.1

Audience taxonomy

—

8.2

Tag Management

—

8.4

Data Analysis Dashboard

—

7.5

Analyza

—

Lotame

8.9

Data Transfer

—

9.0

DSP integration

—

8.8

Analyza

—

Lotame

7.7

Campaign Analytics

—

7.7

Audience Analytics

—

7.7

Pros

Easy to use
Focus on analyzing and not on finding and loading data
"One version of the truth"

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

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Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

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Cons

I would like to have more modules. Eg. : supply chain tool.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

View all 1 answers on this topic

So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 7 answers on this topic

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

View all 1 answers on this topic

Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the best price.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 7 answers on this topic

Return on Investment

No answers on this topic

Ask the community to sound off

We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 7 answers on this topic

Pricing Details

Analyza

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$15,000*

1. per installation (including licences and maintenance for 3 years)

Analyza Editions & Modules

Analyza

On-premise Edition

Analyza Standalone

$15,0001

1. per installation (including licences and maintenance for 3 years)

SaaS Edition

Analyza Cloud

$15,0001

1. per installation (including licences and maintenance for 3 years)

Additional Pricing Details

The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Lotame

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Lotame Editions & Modules

Lotame

—

Additional Pricing Details

—

Rating Summary

Add comparison

Likelihood to Recommend

Analyza

Lotame

Feature Rating Comparison

Pixel Perfect reports

Customizable dashboards

Report Formatting Templates

Drill-down analysis

Formatting capabilities

Integration with R or other statistical packages

Report sharing and collaboration

Publish to Web

Publish to PDF

Report Versioning

Report Delivery Scheduling

Pre-built visualization formats (heatmaps, scatter plots etc.)

Predictive Analytics

Multi-User Support (named login)

Multiple Access Permission Levels (Create, Read, Delete)

Responsive Design for Web Access

Dashboard / Report / Visualization Interactivity on Mobile

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Audience taxonomy

Tag Management

Data Analysis Dashboard

Data Transfer

DSP integration

Campaign Analytics

Audience Analytics

Pros

Cons

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

Analyza

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Analyza Editions & Modules

On-premise Edition

SaaS Edition

Additional Pricing Details

Lotame

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Lotame Editions & Modules

Additional Pricing Details

Rating Summary