Analyza vs Lotame

Analyza

It is well suited when you have several sources of data.

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.

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Verified User

C-Level Executive in Product Management

Online Media Company, 501-1000 employees

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Feature Rating Comparison

Analyza

7.6

Lotame

—

Pixel Perfect reports

7.3

—

Customizable dashboards

8.2

—

Report Formatting Templates

7.3

—

Analyza

8.4

Lotame

—

Drill-down analysis

9.1

—

Formatting capabilities

8.2

—

Integration with R or other statistical packages

8.2

—

Report sharing and collaboration

8.2

—

Analyza

8.9

Lotame

—

Publish to Web

8.2

—

Publish to PDF

9.1

—

Report Versioning

9.1

—

Report Delivery Scheduling

9.1

—

Analyza

7.3

Lotame

—

Pre-built visualization formats (heatmaps, scatter plots etc.)

7.3

—

Predictive Analytics

7.3

—

Analyza

7.7

Lotame

—

Multi-User Support (named login)

7.3

—

Multiple Access Permission Levels (Create, Read, Delete)

8.2

—

Analyza

8.2

Lotame

—

Responsive Design for Web Access

9.1

—

Dashboard / Report / Visualization Interactivity on Mobile

7.3

—

Analyza

—

Lotame

8.6

Collection of first-party data

—

9.0

Collection of third-party data

—

8.7

Access to Third-party Data Providers

—

8.2

Analyza

—

Lotame

8.0

Audience taxonomy

—

8.2

Tag Management

—

8.3

Data Analysis Dashboard

—

7.5

Analyza

—

Lotame

8.7

Data Transfer

—

8.8

DSP integration

—

8.7

Analyza

—

Lotame

7.7

Campaign Analytics

—

7.6

Audience Analytics

—

7.8

Pros

Easy to use
Focus on analyzing and not on finding and loading data
"One version of the truth"

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

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Campaign pixels and tracking are very easy to create and deploy
Expanding an audience with look-a-like's is very straight forward and affordably priced
Creating custom audiences to track and expand audiences with other data is very simple

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Verified User

Employee in Other

Information Services Company, 1001-5000 employees

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Cons

I would like to have more modules. Eg. : supply chain tool.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

View all 1 answers on this topic

Platform can be slow at times
Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

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Verified User

Manager in Other

Publishing Company, 501-1000 employees

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Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

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Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the best price.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

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Analyza8.2

Based on 1 answer

Everybody sees one single version of the truth. You can easily share dashboards.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

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No score

No answers yet

No answers on this topic

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Data Integration

Analyza9.1

Based on 1 answer

Analyza is able to connect to all kind of data sources and to do joins.

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Christophe Wins

Corporate Controller

MobistarTelecommunications, 1001-5000 employees

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No score

No answers yet

No answers on this topic

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Return on Investment

No answers on this topic

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We are able to target our first party audience data to the extended reach network, thus increasing the scope of quantity of users we can engage with our own data. We sell a lot of hyper-local targeted campaigns so this is beneficial to our business model.

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Verified User

Manager in Other

Publishing Company, 501-1000 employees

View all 7 answers on this topic

Pricing Details

Analyza

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$15,000*

1. per installation (including licences and maintenance for 3 years)

Analyza Editions & Modules

Analyza

On-premise Edition

Analyza Standalone

$15,0001

1. per installation (including licences and maintenance for 3 years)

SaaS Edition

Analyza Cloud

$15,0001

1. per installation (including licences and maintenance for 3 years)

Additional Pricing Details

The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Lotame

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Lotame Editions & Modules

Lotame

—

Additional Pricing Details

—

Rating Summary

Add comparison

Likelihood to Recommend

Analyza

Lotame

Feature Rating Comparison

Pixel Perfect reports

Customizable dashboards

Report Formatting Templates

Drill-down analysis

Formatting capabilities

Integration with R or other statistical packages

Report sharing and collaboration

Publish to Web

Publish to PDF

Report Versioning

Report Delivery Scheduling

Pre-built visualization formats (heatmaps, scatter plots etc.)

Predictive Analytics

Multi-User Support (named login)

Multiple Access Permission Levels (Create, Read, Delete)

Responsive Design for Web Access

Dashboard / Report / Visualization Interactivity on Mobile

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Audience taxonomy

Tag Management

Data Analysis Dashboard

Data Transfer

DSP integration

Campaign Analytics

Audience Analytics

Pros

Cons

Alternatives Considered

Collaboration and Sharing

Data Integration

Return on Investment

Screenshots

Pricing Details

Analyza

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Analyza Editions & Modules

On-premise Edition

SaaS Edition

Additional Pricing Details

Lotame

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Lotame Editions & Modules

Additional Pricing Details

Rating Summary