1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.2 out of 101
Based on 1 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.6 out of 101
Based on 10 reviews and ratings
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Likelihood to Recommend
Analyza
It is well suited when you have several sources of data.
Corporate Controller
MobistarTelecommunications, 1001-5000 employees
Lotame
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
Marketing Technologist
Lawrence & SchillerMarketing and Advertising, 51-200 employees
Feature Rating Comparison
BI Standard Reporting
Analyza
7.6
Lotame
—
Pixel Perfect reports
Analyza
7.3
Lotame
—
Customizable dashboards
Analyza
8.2
Lotame
—
Report Formatting Templates
Analyza
7.3
Lotame
—
Ad-hoc Reporting
Analyza
8.4
Lotame
—
Drill-down analysis
Analyza
9.1
Lotame
—
Formatting capabilities
Analyza
8.2
Lotame
—
Integration with R or other statistical packages
Analyza
8.2
Lotame
—
Report sharing and collaboration
Analyza
8.2
Lotame
—
Report Output and Scheduling
Analyza
8.9
Lotame
—
Publish to Web
Analyza
8.2
Lotame
—
Publish to PDF
Analyza
9.1
Lotame
—
Report Versioning
Analyza
9.1
Lotame
—
Report Delivery Scheduling
Analyza
9.1
Lotame
—
Data Discovery and Visualization
Analyza
7.3
Lotame
—
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Lotame
—
Predictive Analytics
Analyza
7.3
Lotame
—
Access Control and Security
Analyza
7.7
Lotame
—
Multi-User Support (named login)
Analyza
7.3
Lotame
—
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Lotame
—
Mobile Capabilities
Analyza
8.2
Lotame
—
Responsive Design for Web Access
Analyza
9.1
Lotame
—
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Lotame
—
Data Collection
Analyza
—
Lotame
8.6
Collection of first-party data
Analyza
—
Lotame
8.9
Collection of third-party data
Analyza
—
Lotame
8.7
Access to Third-party Data Providers
Analyza
—
Lotame
8.2
Data Classification
Analyza
—
Lotame
8.1
Audience taxonomy
Analyza
—
Lotame
8.2
Tag Management
Analyza
—
Lotame
8.4
Data Analysis Dashboard
Analyza
—
Lotame
7.5
Ad Network Integration
Analyza
—
Lotame
8.9
Data Transfer
Analyza
—
Lotame
9.0
DSP integration
Analyza
—
Lotame
8.8
DMP Analytics
Analyza
—
Lotame
7.7
Campaign Analytics
Analyza
—
Lotame
7.7
Audience Analytics
Analyza
—
Lotame
7.7
Pros
- Easy to use
- Focus on analyzing and not on finding and loading data
- "One version of the truth"
Corporate Controller
MobistarTelecommunications, 1001-5000 employees
- Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
- Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
- We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
Director, Online Advertising and Operations
PlaybillPublishing, 51-200 employees
Cons
- I would like to have more modules. Eg. : supply chain tool.
Corporate Controller
MobistarTelecommunications, 1001-5000 employees
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Director, Online Advertising and Operations
PlaybillPublishing, 51-200 employees
Alternatives Considered
Cognos is very expensive and needs heavy IT-team to implement it.
Corporate Controller
MobistarTelecommunications, 1001-5000 employees
Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the best price.
Director, Online Advertising and Operations
PlaybillPublishing, 51-200 employees
Return on Investment
No answers on this topic
- We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.
Director, Online Advertising and Operations
PlaybillPublishing, 51-200 employees
Screenshots
Lotame—
Pricing Details
Analyza
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1. per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).Lotame
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Lotame Editions & Modules
Lotame
—