What users are saying about

Analyza

1 Ratings

Lotame

10 Ratings

Analyza

1 Ratings
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Score 8.2 out of 101

Lotame

10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
No photo available

Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
Lotame
Pixel Perfect reports
Analyza
7.3
Lotame
Customizable dashboards
Analyza
8.2
Lotame
Report Formatting Templates
Analyza
7.3
Lotame

Ad-hoc Reporting

Analyza
8.4
Lotame
Drill-down analysis
Analyza
9.1
Lotame
Formatting capabilities
Analyza
8.2
Lotame
Integration with R or other statistical packages
Analyza
8.2
Lotame
Report sharing and collaboration
Analyza
8.2
Lotame

Report Output and Scheduling

Analyza
8.9
Lotame
Publish to Web
Analyza
8.2
Lotame
Publish to PDF
Analyza
9.1
Lotame
Report Versioning
Analyza
9.1
Lotame
Report Delivery Scheduling
Analyza
9.1
Lotame

Data Discovery and Visualization

Analyza
7.3
Lotame
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Lotame
Predictive Analytics
Analyza
7.3
Lotame

Access Control and Security

Analyza
7.7
Lotame
Multi-User Support (named login)
Analyza
7.3
Lotame
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Lotame

Mobile Capabilities

Analyza
8.2
Lotame
Responsive Design for Web Access
Analyza
9.1
Lotame
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Lotame

Data Collection

Analyza
Lotame
8.6
Collection of first-party data
Analyza
Lotame
9.0
Collection of third-party data
Analyza
Lotame
8.7
Access to Third-party Data Providers
Analyza
Lotame
8.2

Data Classification

Analyza
Lotame
8.0
Audience taxonomy
Analyza
Lotame
8.2
Tag Management
Analyza
Lotame
8.3
Data Analysis Dashboard
Analyza
Lotame
7.5

Ad Network Integration

Analyza
Lotame
8.7
Data Transfer
Analyza
Lotame
8.8
DSP integration
Analyza
Lotame
8.7

DMP Analytics

Analyza
Lotame
7.7
Campaign Analytics
Analyza
Lotame
7.6
Audience Analytics
Analyza
Lotame
7.8

Pros

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo
  • Campaign pixels and tracking are very easy to create and deploy
  • Expanding an audience with look-a-like's is very straight forward and affordably priced
  • Creating custom audiences to track and expand audiences with other data is very simple
No photo available

Cons

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo
  • Platform can be slow at times
  • Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign
No photo available

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo
Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the best price.
Jim Cairl profile photo

Collaboration and Sharing

Analyza8.2
Based on 1 answer
Everybody sees one single version of the truth. You can easily share dashboards.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Data Integration

Analyza9.1
Based on 1 answer
Analyza is able to connect to all kind of data sources and to do joins.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Return on Investment

No answers on this topic
  • We are able to target our first party audience data to the extended reach network, thus increasing the scope of quantity of users we can engage with our own data. We sell a lot of hyper-local targeted campaigns so this is beneficial to our business model.
No photo available

Pricing Details

Analyza

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Lotame

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Lotame Editions & Modules
Lotame
Additional Pricing Details