Nielsen Marketing Cloud vs. Spoom
Nielsen Marketing Cloud vs. Spoom
Product | Rating | Most Used By | Product Summary | Starting Price |
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Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A | |
Spoom | Mid-Size Companies (51-1,000 employees) | Spoom (formerly Analyza) is a business intelligence solution that is provided by Spoom Software (formerly PIT Business). The vendor provides support services in Luxembourg, Belgium, France, and other parts of Europe. Spoom allows users to: Build several indicators and dashboards Build ad-hoc analysis without IT knowledge Navigate through data via drill-down and filtering Schedule reports and send results by mail or to external… | $15,000 per installation (including licences and maintenance for 3 years) |
Nielsen Marketing Cloud | Spoom | |||||||||||||||
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Editions & Modules | No answers on this topic |
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Offerings |
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Entry-level Setup Fee | No setup fee | $15,000 per installation (including licences and maintenance for 3 years) | ||||||||||||||
Additional Details | — | The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform). | ||||||||||||||
More Pricing Information |
Nielsen Marketing Cloud | Spoom | |
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Top Pros | ||
Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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BI Standard Reporting |
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Ad-hoc Reporting |
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Report Output and Scheduling |
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Data Discovery and Visualization |
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Access Control and Security |
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Mobile Capabilities |
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Nielsen Marketing Cloud | Spoom | |
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Small Businesses | MediaMath Score 7.4 out of 10 | IBM Planning Analytics Score 8.3 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | Centage Score 9.6 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Anaplan Score 8.7 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Cloud | Spoom | |
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Likelihood to Recommend | 8.0 (7 ratings) | 8.2 (1 ratings) |
Likelihood to Renew | 9.0 (1 ratings) | - (0 ratings) |
Usability | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 5.0 (1 ratings) | - (0 ratings) |
Nielsen Marketing Cloud | Spoom | |
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Likelihood to Recommend | Nielsen | Spoom Software |
Pros | Nielsen | Spoom Software |
Cons | Nielsen | Spoom Software |
Likelihood to Renew | Nielsen | Spoom Software No answers on this topic |
Usability | Nielsen | Spoom Software No answers on this topic |
Support Rating | Nielsen | Spoom Software No answers on this topic |
Alternatives Considered | Nielsen | Spoom Software |
Return on Investment | Nielsen | Spoom Software No answers on this topic |
ScreenShots | Spoom Screenshots |