What users are saying about

Analyza

1 Ratings
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Score 8.2 out of 101

Nielsen Marketing Cloud

1 Ratings
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Score 5 out of 101

Add comparison

Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Nielsen Marketing Cloud

If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier
Nikita Patel profile photo

Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
Nielsen Marketing Cloud
Pixel Perfect reports
Analyza
7.3
Nielsen Marketing Cloud
Customizable dashboards
Analyza
8.2
Nielsen Marketing Cloud
Report Formatting Templates
Analyza
7.3
Nielsen Marketing Cloud

Ad-hoc Reporting

Analyza
8.4
Nielsen Marketing Cloud
Drill-down analysis
Analyza
9.1
Nielsen Marketing Cloud
Formatting capabilities
Analyza
8.2
Nielsen Marketing Cloud
Integration with R or other statistical packages
Analyza
8.2
Nielsen Marketing Cloud
Report sharing and collaboration
Analyza
8.2
Nielsen Marketing Cloud

Report Output and Scheduling

Analyza
8.9
Nielsen Marketing Cloud
Publish to Web
Analyza
8.2
Nielsen Marketing Cloud
Publish to PDF
Analyza
9.1
Nielsen Marketing Cloud
Report Versioning
Analyza
9.1
Nielsen Marketing Cloud
Report Delivery Scheduling
Analyza
9.1
Nielsen Marketing Cloud

Data Discovery and Visualization

Analyza
7.3
Nielsen Marketing Cloud
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Nielsen Marketing Cloud
Predictive Analytics
Analyza
7.3
Nielsen Marketing Cloud

Access Control and Security

Analyza
7.7
Nielsen Marketing Cloud
Multi-User Support (named login)
Analyza
7.3
Nielsen Marketing Cloud
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Nielsen Marketing Cloud

Mobile Capabilities

Analyza
8.2
Nielsen Marketing Cloud
Responsive Design for Web Access
Analyza
9.1
Nielsen Marketing Cloud
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Nielsen Marketing Cloud

Data Collection

Analyza
Nielsen Marketing Cloud
7.0
Collection of first-party data
Analyza
Nielsen Marketing Cloud
6.0
Collection of third-party data
Analyza
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Analyza
Nielsen Marketing Cloud
9.0

Data Classification

Analyza
Nielsen Marketing Cloud
6.7
Audience taxonomy
Analyza
Nielsen Marketing Cloud
7.0
Tag Management
Analyza
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Analyza
Nielsen Marketing Cloud
6.0

Ad Network Integration

Analyza
Nielsen Marketing Cloud
5.0
Data Transfer
Analyza
Nielsen Marketing Cloud
5.0
DSP integration
Analyza
Nielsen Marketing Cloud
5.0

DMP Analytics

Analyza
Nielsen Marketing Cloud
6.5
Campaign Analytics
Analyza
Nielsen Marketing Cloud
6.0
Audience Analytics
Analyza
Nielsen Marketing Cloud
7.0

Pros

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel profile photo

Cons

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Nikita Patel profile photo

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo
I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel profile photo

Collaboration and Sharing

Analyza8.2
Based on 1 answer
Everybody sees one single version of the truth. You can easily share dashboards.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Data Integration

Analyza9.1
Based on 1 answer
Analyza is able to connect to all kind of data sources and to do joins.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Return on Investment

No answers on this topic
  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel profile photo

Screenshots

Pricing Details

Analyza

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Nielsen Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Nielsen Marketing Cloud Editions & Modules
Nielsen Marketing Cloud
Additional Pricing Details