What users are saying about
2 Ratings
50 Ratings
2 Ratings
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Score 6 out of 101
50 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Oracle BlueKai

Based on our experience Oracle BlueKai is a great solution if third-party integration is needed. It also works very well if your goal is to understand your audience composition grouped by device and/or operating system. May not be suitable for smaller businesses with a small or medium amount of data, since it is quite an expensive solution.
No photo available

Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
Oracle BlueKai
Pixel Perfect reports
Analyza
7.3
Oracle BlueKai
Customizable dashboards
Analyza
8.2
Oracle BlueKai
Report Formatting Templates
Analyza
7.3
Oracle BlueKai

Ad-hoc Reporting

Analyza
8.4
Oracle BlueKai
Drill-down analysis
Analyza
9.1
Oracle BlueKai
Formatting capabilities
Analyza
8.2
Oracle BlueKai
Integration with R or other statistical packages
Analyza
8.2
Oracle BlueKai
Report sharing and collaboration
Analyza
8.2
Oracle BlueKai

Report Output and Scheduling

Analyza
8.9
Oracle BlueKai
Publish to Web
Analyza
8.2
Oracle BlueKai
Publish to PDF
Analyza
9.1
Oracle BlueKai
Report Versioning
Analyza
9.1
Oracle BlueKai
Report Delivery Scheduling
Analyza
9.1
Oracle BlueKai

Data Discovery and Visualization

Analyza
7.3
Oracle BlueKai
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Oracle BlueKai
Predictive Analytics
Analyza
7.3
Oracle BlueKai

Access Control and Security

Analyza
7.7
Oracle BlueKai
Multi-User Support (named login)
Analyza
7.3
Oracle BlueKai
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Oracle BlueKai

Mobile Capabilities

Analyza
8.2
Oracle BlueKai
Responsive Design for Web Access
Analyza
9.1
Oracle BlueKai
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Oracle BlueKai

Data Collection

Analyza
Oracle BlueKai
8.6
Collection of first-party data
Analyza
Oracle BlueKai
8.8
Collection of third-party data
Analyza
Oracle BlueKai
9.6
Access to Third-party Data Providers
Analyza
Oracle BlueKai
7.2

Data Classification

Analyza
Oracle BlueKai
8.0
Audience taxonomy
Analyza
Oracle BlueKai
8.0
Tag Management
Analyza
Oracle BlueKai
7.2
Data Analysis Dashboard
Analyza
Oracle BlueKai
9.0

Ad Network Integration

Analyza
Oracle BlueKai
7.1
Data Transfer
Analyza
Oracle BlueKai
6.3
DSP integration
Analyza
Oracle BlueKai
7.9

DMP Analytics

Analyza
Oracle BlueKai
8.5
Campaign Analytics
Analyza
Oracle BlueKai
8.9
Audience Analytics
Analyza
Oracle BlueKai
8.1

Pros

Analyza

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

Analyza

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo

Oracle BlueKai

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

Likelihood to Renew

Analyza

No score
No answers yet
No answers on this topic

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

Analyza

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

Analyza

No answers on this topic

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
No photo available

Pricing Details

Analyza

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*

* per installation (including licences and maintenance for 3 years)

Analyza Editions & Modules

On-premise Edition
Analyza Standalone$15,0001
  1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud$15,0001
  1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle BlueKai Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Analyza
8.2
Oracle BlueKai
8.1

Likelihood to Renew

Analyza
Oracle BlueKai
7.5

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