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49 Ratings
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Score 8.2 out of 101
49 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
Oracle DMP
Pixel Perfect reports
Analyza
7.3
Oracle DMP
Customizable dashboards
Analyza
8.2
Oracle DMP
Report Formatting Templates
Analyza
7.3
Oracle DMP

Ad-hoc Reporting

Analyza
8.4
Oracle DMP
Drill-down analysis
Analyza
9.1
Oracle DMP
Formatting capabilities
Analyza
8.2
Oracle DMP
Integration with R or other statistical packages
Analyza
8.2
Oracle DMP
Report sharing and collaboration
Analyza
8.2
Oracle DMP

Report Output and Scheduling

Analyza
8.9
Oracle DMP
Publish to Web
Analyza
8.2
Oracle DMP
Publish to PDF
Analyza
9.1
Oracle DMP
Report Versioning
Analyza
9.1
Oracle DMP
Report Delivery Scheduling
Analyza
9.1
Oracle DMP

Data Discovery and Visualization

Analyza
7.3
Oracle DMP
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Oracle DMP
Predictive Analytics
Analyza
7.3
Oracle DMP

Access Control and Security

Analyza
7.7
Oracle DMP
Multi-User Support (named login)
Analyza
7.3
Oracle DMP
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Oracle DMP

Mobile Capabilities

Analyza
8.2
Oracle DMP
Responsive Design for Web Access
Analyza
9.1
Oracle DMP
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Oracle DMP

Data Collection

Analyza
Oracle DMP
8.2
Collection of first-party data
Analyza
Oracle DMP
7.6
Collection of third-party data
Analyza
Oracle DMP
7.8
Access to Third-party Data Providers
Analyza
Oracle DMP
9.2

Data Classification

Analyza
Oracle DMP
8.2
Audience taxonomy
Analyza
Oracle DMP
7.8
Tag Management
Analyza
Oracle DMP
8.0
Data Analysis Dashboard
Analyza
Oracle DMP
8.6

Ad Network Integration

Analyza
Oracle DMP
7.9
Data Transfer
Analyza
Oracle DMP
8.0
DSP integration
Analyza
Oracle DMP
7.8

DMP Analytics

Analyza
Oracle DMP
8.7
Campaign Analytics
Analyza
Oracle DMP
8.5
Audience Analytics
Analyza
Oracle DMP
9.0

Pros

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo
  • They have a wide variety of 3rd party segments to access at a fair price
  • They have a very solid DMP offering
  • They have great behavioral data that is "in market" which is really the key to 3rd party data, especially in RTB based environments where we are targeting cookies not sites
No photo available

Cons

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo
  • Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing
  • You can utilize recency in terms of when a user hits a segment but that sometimes kills scale
  • Data in general isn't always actionable - we want to say that everyone is "in-market" but that's not always the case and because of it's pricing sometimes BT just doesn't perform as a tactic compared to other tactics like 1st party retargeting or various types of contextual and search retargeting tactics.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

No answers on this topic
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Analyza

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Oracle DMP Editions & Modules
Oracle DMP
Additional Pricing Details