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1 Ratings
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Score 8.2 out of 101

Salesforce DMP (formerly Krux)

14 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Jade St-Laurent, Gestion de projet data profile photo

Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
Salesforce DMP (formerly Krux)
Pixel Perfect reports
Analyza
7.3
Salesforce DMP (formerly Krux)
Customizable dashboards
Analyza
8.2
Salesforce DMP (formerly Krux)
Report Formatting Templates
Analyza
7.3
Salesforce DMP (formerly Krux)

Ad-hoc Reporting

Analyza
8.4
Salesforce DMP (formerly Krux)
Drill-down analysis
Analyza
9.1
Salesforce DMP (formerly Krux)
Formatting capabilities
Analyza
8.2
Salesforce DMP (formerly Krux)
Integration with R or other statistical packages
Analyza
8.2
Salesforce DMP (formerly Krux)
Report sharing and collaboration
Analyza
8.2
Salesforce DMP (formerly Krux)

Report Output and Scheduling

Analyza
8.9
Salesforce DMP (formerly Krux)
Publish to Web
Analyza
8.2
Salesforce DMP (formerly Krux)
Publish to PDF
Analyza
9.1
Salesforce DMP (formerly Krux)
Report Versioning
Analyza
9.1
Salesforce DMP (formerly Krux)
Report Delivery Scheduling
Analyza
9.1
Salesforce DMP (formerly Krux)

Data Discovery and Visualization

Analyza
7.3
Salesforce DMP (formerly Krux)
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
Salesforce DMP (formerly Krux)
Predictive Analytics
Analyza
7.3
Salesforce DMP (formerly Krux)

Access Control and Security

Analyza
7.7
Salesforce DMP (formerly Krux)
Multi-User Support (named login)
Analyza
7.3
Salesforce DMP (formerly Krux)
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
Salesforce DMP (formerly Krux)

Mobile Capabilities

Analyza
8.2
Salesforce DMP (formerly Krux)
Responsive Design for Web Access
Analyza
9.1
Salesforce DMP (formerly Krux)
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
Salesforce DMP (formerly Krux)

Data Collection

Analyza
Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Analyza
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Analyza
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Analyza
Salesforce DMP (formerly Krux)
10.0

Data Classification

Analyza
Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Analyza
Salesforce DMP (formerly Krux)
10.0
Tag Management
Analyza
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Analyza
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Analyza
Salesforce DMP (formerly Krux)
9.5
Data Transfer
Analyza
Salesforce DMP (formerly Krux)
9.0
DSP integration
Analyza
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Analyza
Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Analyza
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Analyza
Salesforce DMP (formerly Krux)
8.0

Pros

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data profile photo

Cons

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data profile photo

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo
Improvements in 1st Party integration.
John Oghia profile photo

Collaboration and Sharing

Analyza8.2
Based on 1 answer
Everybody sees one single version of the truth. You can easily share dashboards.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Data Integration

Analyza9.1
Based on 1 answer
Analyza is able to connect to all kind of data sources and to do joins.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Return on Investment

No answers on this topic
  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data profile photo

Screenshots

Salesforce DMP (formerly Krux)

Pricing Details

Analyza

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Salesforce DMP (formerly Krux) Editions & Modules
Salesforce DMP (formerly Krux)
Additional Pricing Details