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Analyza

1 Ratings

Analyza

1 Ratings
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Score 8.2 out of 101

The Trade Desk

5 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
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Feature Rating Comparison

BI Standard Reporting

Analyza
7.6
The Trade Desk
Pixel Perfect reports
Analyza
7.3
The Trade Desk
Customizable dashboards
Analyza
8.2
The Trade Desk
Report Formatting Templates
Analyza
7.3
The Trade Desk

Ad-hoc Reporting

Analyza
8.4
The Trade Desk
Drill-down analysis
Analyza
9.1
The Trade Desk
Formatting capabilities
Analyza
8.2
The Trade Desk
Integration with R or other statistical packages
Analyza
8.2
The Trade Desk
Report sharing and collaboration
Analyza
8.2
The Trade Desk

Report Output and Scheduling

Analyza
8.9
The Trade Desk
Publish to Web
Analyza
8.2
The Trade Desk
Publish to PDF
Analyza
9.1
The Trade Desk
Report Versioning
Analyza
9.1
The Trade Desk
Report Delivery Scheduling
Analyza
9.1
The Trade Desk

Data Discovery and Visualization

Analyza
7.3
The Trade Desk
Pre-built visualization formats (heatmaps, scatter plots etc.)
Analyza
7.3
The Trade Desk
Predictive Analytics
Analyza
7.3
The Trade Desk

Access Control and Security

Analyza
7.7
The Trade Desk
Multi-User Support (named login)
Analyza
7.3
The Trade Desk
Multiple Access Permission Levels (Create, Read, Delete)
Analyza
8.2
The Trade Desk

Mobile Capabilities

Analyza
8.2
The Trade Desk
Responsive Design for Web Access
Analyza
9.1
The Trade Desk
Dashboard / Report / Visualization Interactivity on Mobile
Analyza
7.3
The Trade Desk

Data Classification

Analyza
The Trade Desk
7.0
Audience taxonomy
Analyza
The Trade Desk
6.0
Tag Management
Analyza
The Trade Desk
7.0
Data Analysis Dashboard
Analyza
The Trade Desk
8.0

Data Collection

Analyza
The Trade Desk
8.0
Access to Third-party Data Providers
Analyza
The Trade Desk
8.0

Ad Network Integration

Analyza
The Trade Desk
8.5
Data Transfer
Analyza
The Trade Desk
9.0
DSP integration
Analyza
The Trade Desk
8.0

DMP Analytics

Analyza
The Trade Desk
8.0
Campaign Analytics
Analyza
The Trade Desk
8.0

Pros

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo
  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
No photo available

Cons

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
No photo available

Alternatives Considered

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo
TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
No photo available

Collaboration and Sharing

Analyza8.2
Based on 1 answer
Everybody sees one single version of the truth. You can easily share dashboards.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Data Integration

Analyza9.1
Based on 1 answer
Analyza is able to connect to all kind of data sources and to do joins.
Christophe Wins profile photo
No score
No answers yet
No answers on this topic

Return on Investment

No answers on this topic
  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
No photo available

Screenshots

Pricing Details

Analyza

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)
Analyza Editions & Modules
Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

The Trade Desk

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
The Trade Desk Editions & Modules
The Trade Desk
Additional Pricing Details