11 Ratings
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Score 8.8 out of 100
86 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Pros

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Cons

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Usability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

Support Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

Demandbase

Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

In-Person Training

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

Demandbase

No score
No answers yet
No answers on this topic

Online Training

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Implementation Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 3 answers
No answer on this topic is available.

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Alternatives Considered

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

Demandbase

ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.
Anonymous | TrustRadius Reviewer

Return on Investment

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Pricing Details

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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