11 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

Fliptop (Discontinued Product)

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time.3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
Mark Farnell | TrustRadius Reviewer

Pros

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

Fliptop (Discontinued Product)

  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
Mark Farnell | TrustRadius Reviewer

Cons

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

Fliptop (Discontinued Product)

  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Mark Farnell | TrustRadius Reviewer

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Support Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

In-Person Training

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Alternatives Considered

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

Fliptop (Discontinued Product)

We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
Mark Farnell | TrustRadius Reviewer

Return on Investment

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

Fliptop (Discontinued Product)

  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Mark Farnell | TrustRadius Reviewer

Pricing Details

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Fliptop (Discontinued Product)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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