Anaplan Predictive Insights (Mintigo) vs Infer

Likelihood to Recommend

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.

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Fedor Paretsky

Lead Engineer

StudentRNDComputer Software, 1-10 employees

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Infer is great for businesses that have a concept of a lead. It also works very well for companies with large databases that are difficult to sort through based on explicit information that you've collected from conversations or from forms. This might be a good fit for companies who are purchasing databases. Less appropriate for B2C type of businesses with no concept of a lead.

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Anna Norregaard

Partner Executive

HubSpotInternet, 1001-5000 employees

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Pros

Customer identification and acquisition
Improved lead scoring for aligning buyer's interest to what we sell

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Meagen Eisenberg

VP of Demand Generation

DocuSign, Inc.Internet, 501-1000 employees

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Provides insights on companies to help you infer if they would be a good fit to prospect into, or not
Collects data on external sites very well

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Anna Norregaard

Partner Executive

HubSpotInternet, 1001-5000 employees

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Cons

We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
Our integrations sometimes misbehave - It seems like it loses sync intermittently.
There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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Fedor Paretsky

Lead Engineer

StudentRNDComputer Software, 1-10 employees

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No answers on this topic

Likelihood to Renew

Anaplan Predictive Insights (Mintigo) 10.0

Based on 1 answer

Delivering on the promise. High engagement with the leads. Good conversion rates.

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Meagen Eisenberg

VP of Demand Generation

DocuSign, Inc.Internet, 501-1000 employees

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No score

No answers yet

No answers on this topic

Support Rating

Anaplan Predictive Insights (Mintigo) 10.0

Based on 2 answers

Great insights on customer insights and behaviors

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Meagen Eisenberg

VP of Demand Generation

DocuSign, Inc.Internet, 501-1000 employees

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No score

No answers yet

No answers on this topic

In-Person Training

Anaplan Predictive Insights (Mintigo) 10.0

Based on 1 answer

Easy, 30 min

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Meagen Eisenberg

VP of Demand Generation

DocuSign, Inc.Internet, 501-1000 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.

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Fedor Paretsky

Lead Engineer

StudentRNDComputer Software, 1-10 employees

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I believe that the two complement each other. Datanyze pulls off of a number of data points. Onsite it can pull technologies used (javascript based and also infrastructural), products offered, SEO ranking, and it even integrates with LinkedIn to pull names. Datanyze also has prospecting features - you can pull lists of companies based on technologies used, location, SEO (Alexa/changes with Alexa rank, SEO strategy, speed testing), SEM data points, industry, employee or revenue size, funding round dates and amounts, business segment, founding date, etc. It integrates with salesforce too so you can import leads directly into the system with the paid version. We bought for the scoring, but there is a lot that it can do.

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Anna Norregaard

Partner Executive

HubSpotInternet, 1001-5000 employees

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Return on Investment

Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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Fedor Paretsky

Lead Engineer

StudentRNDComputer Software, 1-10 employees

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Positive ROI - we are smarter in who we go after.

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Anna Norregaard

Partner Executive

HubSpotInternet, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No