What users are saying about
11 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 9 out of 100

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Anaplan Predictive Insights (Mintigo)
KickFire
8.5
Identification of new leads
Anaplan Predictive Insights (Mintigo)
KickFire
9.0
List quality
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
List upload/download
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Load time/data access
Anaplan Predictive Insights (Mintigo)
KickFire
9.0

Sales Intelligence Data Standards

Anaplan Predictive Insights (Mintigo)
KickFire
7.3
Contact information
Anaplan Predictive Insights (Mintigo)
KickFire
6.0
Company information
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Industry information
Anaplan Predictive Insights (Mintigo)
KickFire
8.0

Data Augmentation & Lead Qualification

Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Salesforce integration
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Company/business profiles
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Automatic data refresh
Anaplan Predictive Insights (Mintigo)
KickFire
8.0
Filters and segmentation
Anaplan Predictive Insights (Mintigo)
KickFire
8.0

Pros

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

Cons

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

Usability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

Reliability and Availability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

Performance

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

Support Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

In-Person Training

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

KickFire

No score
No answers yet
No answers on this topic

Online Training

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

Implementation Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 3 answers
No answer on this topic is available.

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

Alternatives Considered

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

Scalability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

Return on Investment

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

Screenshots

Pricing Details

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)
8.0
KickFire
9.0

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)
10.0
KickFire
9.0

Usability

Anaplan Predictive Insights (Mintigo)
KickFire
9.0

Reliability and Availability

Anaplan Predictive Insights (Mintigo)
KickFire
10.0

Performance

Anaplan Predictive Insights (Mintigo)
KickFire
9.0

Support Rating

Anaplan Predictive Insights (Mintigo)
10.0
KickFire
8.0

In-Person Training

Anaplan Predictive Insights (Mintigo)
10.0
KickFire

Online Training

Anaplan Predictive Insights (Mintigo)
KickFire
9.0

Implementation Rating

Anaplan Predictive Insights (Mintigo)
10.0
KickFire
10.0

Scalability

Anaplan Predictive Insights (Mintigo)
KickFire
10.0

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