Anaplan Predictive Insights (Mintigo) vs Lead411

• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
• From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• Ability to upload more than one company or a list of companies to match and then build a list. This is something discussed with Lead411 and from our understanding is under development.
• Continue to verify, update and add contact information for contacts at Fortune 1000 companies

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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• It has helped us identify buying signals through their news tracker that has led us to say the right things to spark a conversation and ended up closing several deals because of this. The tool will pay for itself if you know how to effectively apply it. When using their news feature we tend to see about a 30% bump and meaningful conversations.
• It is a great way to identify competitors of the people you are targeting. Everytime you look up an account it offers about five or six suggestions of companies that fit the same firmographic profile.
• While the data appender has some manual things attached to it it has served to be a valuable resource in updating criteria that are used to identify valuable accounts.

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