Anaplan Predictive Insights (Mintigo) vs Leadspace

• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Salesforce Integration is very strong and works really well to get more leads or contacts
• Simplicity = simply click a button and it searched pre-approved criteria fro more leads.
• Volume of leads = has a number of different sources it pulls from so data volume is good.

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• Lead quality = the quality is poor and the number of direct lines is low since their partnership with Zoominfo ended.
• Using Ideal customer profile in identification of potential other customers needs to be more accurate
• Price is very high and contracts are inflexible
• Since it is real time looking speed is very slow

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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• Impact was likely negative as the cost is not as good as the return, but since we had no other tool for data we made it work

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