What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2002 Ratings
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2002 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

Marketo

It's scalable as your company grows. Marketo can handle F500 companies down to mom and pop shops. Marketo works with a wide variety of other platforms (SFDC, Bizable, Demandbase, Zoom, WebEx, and many others). The training and certification processes are easy to use to get up to speed on using it.
Ian Martinez-Christian | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Anaplan Predictive Insights (Mintigo)
Marketo
7.6
WYSIWYG email editor
Anaplan Predictive Insights (Mintigo)
Marketo
7.2
Dynamic content
Anaplan Predictive Insights (Mintigo)
Marketo
7.8
Ability to test dynamic content
Anaplan Predictive Insights (Mintigo)
Marketo
7.4
Landing pages
Anaplan Predictive Insights (Mintigo)
Marketo
6.7
A/B testing
Anaplan Predictive Insights (Mintigo)
Marketo
7.6
Mobile optimization
Anaplan Predictive Insights (Mintigo)
Marketo
6.9
Email deliverability reporting
Anaplan Predictive Insights (Mintigo)
Marketo
8.1
List management
Anaplan Predictive Insights (Mintigo)
Marketo
8.3
Triggered drip sequences
Anaplan Predictive Insights (Mintigo)
Marketo
8.5

Lead Management

Anaplan Predictive Insights (Mintigo)
Marketo
8.1
Lead nurturing
Anaplan Predictive Insights (Mintigo)
Marketo
8.2
Lead scoring and grading
Anaplan Predictive Insights (Mintigo)
Marketo
8.3
Data quality management
Anaplan Predictive Insights (Mintigo)
Marketo
8.0
Automated sales alerts and tasks
Anaplan Predictive Insights (Mintigo)
Marketo
8.1

Campaign Management

Anaplan Predictive Insights (Mintigo)
Marketo
7.1
Calendaring
Anaplan Predictive Insights (Mintigo)
Marketo
6.4
Event/webinar marketing
Anaplan Predictive Insights (Mintigo)
Marketo
7.9

Social Media Marketing

Anaplan Predictive Insights (Mintigo)
Marketo
6.1
Social sharing and campaigns
Anaplan Predictive Insights (Mintigo)
Marketo
6.1
Social profile integration
Anaplan Predictive Insights (Mintigo)
Marketo
6.2

Reporting & Analytics

Anaplan Predictive Insights (Mintigo)
Marketo
6.7
Dashboards
Anaplan Predictive Insights (Mintigo)
Marketo
6.5
Standard reports
Anaplan Predictive Insights (Mintigo)
Marketo
6.6
Custom reports
Anaplan Predictive Insights (Mintigo)
Marketo
6.8

Platform & Infrastructure

Anaplan Predictive Insights (Mintigo)
Marketo
7.7
API
Anaplan Predictive Insights (Mintigo)
Marketo
8.3
Role-based workflow & approvals
Anaplan Predictive Insights (Mintigo)
Marketo
8.0
Customizability
Anaplan Predictive Insights (Mintigo)
Marketo
7.8
Integration with Salesforce.com
Anaplan Predictive Insights (Mintigo)
Marketo
8.5
Integration with Microsoft Dynamics CRM
Anaplan Predictive Insights (Mintigo)
Marketo
7.2
Integration with SugarCRM
Anaplan Predictive Insights (Mintigo)
Marketo
6.3

Pros

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

Marketo

Marketo 7.7
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.1
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

Marketo

Marketo 6.9
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 3 answers
No answer on this topic is available.

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

Marketo

HubSpot is great for smaller businesses, but once you get to a certain point you want the flexibility that Marketo has. Marketo has a great list of native integration and it's connection with SFDC is great. I would compare Adobe Photoshop and Canva to these two platforms. Photoshop (MKTO) isn't as pretty as Canva (HubSpot), but it can do way more.
Colton Slauson | TrustRadius Reviewer

Scalability

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)
8.0
Marketo
7.9

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)
10.0
Marketo
7.7

Usability

Anaplan Predictive Insights (Mintigo)
Marketo
5.1

Reliability and Availability

Anaplan Predictive Insights (Mintigo)
Marketo
8.2

Performance

Anaplan Predictive Insights (Mintigo)
Marketo
7.5

Support Rating

Anaplan Predictive Insights (Mintigo)
10.0
Marketo
6.9

In-Person Training

Anaplan Predictive Insights (Mintigo)
10.0
Marketo
7.8

Online Training

Anaplan Predictive Insights (Mintigo)
Marketo
5.4

Implementation Rating

Anaplan Predictive Insights (Mintigo)
10.0
Marketo
7.3

Scalability

Anaplan Predictive Insights (Mintigo)
Marketo
8.5

Add comparison