Anaplan Predictive Insights (Mintigo) vs SocialPort

• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Expertise, Strategy & Training - They are true experts and have years of B2B sales technology deployment and training to offer.
• Content Syndication - By far the easiest and most efficient platform I've seen to share approved content controlled and at scale.
• CRM Integration - Most of the other platforms we trialed had far less superior integrations with our CRM allowing us to close the loop.
• More Leads - SocialPort allowed our team to identify and engage with leads and weed out useless activities.

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• Auto-Posting - I'd like to see a way to syndicate certain content directly through our internal advocate's social channels.

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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• Increase in pipeline and opportunities created
• Increase quota retirement
• Decreased the average "time to close"

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