11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

TechTarget Priority Engine

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
davi schmidt | TrustRadius Reviewer

Pros

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

TechTarget Priority Engine

  • Automated emails to users.
  • Targeted companies.
Kyle Scagnelli | TrustRadius Reviewer

Cons

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

TechTarget Priority Engine

  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
davi schmidt | TrustRadius Reviewer

Likelihood to Renew

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

TechTarget Priority Engine

No score
No answers yet
No answers on this topic

Support Rating

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

TechTarget Priority Engine

TechTarget Priority Engine 8.4
Based on 3 answers
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer

In-Person Training

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

TechTarget Priority Engine

No score
No answers yet
No answers on this topic

Alternatives Considered

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

TechTarget Priority Engine

No answers on this topic

Return on Investment

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

TechTarget Priority Engine

  • Brought us pipelines without much of a lift.
davi schmidt | TrustRadius Reviewer

Pricing Details

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TechTarget Priority Engine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison