Anaplan Predictive Insights (Mintigo) vs Terminus ABM Platform

• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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• We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
• I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
• It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.

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