Anaplan Predictive Insights (Mintigo) vs Winmo

• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
• Correct contact information at the agency and client level, often with email and phone numbers.
• Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• Winmo's contact information is not always accurate.
• There are a limited amount of verified contacts per company.
• Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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• Winmo gave us the opportunity to be qualified for a dream brand
• Winmo gave us the opportunity to get an RFP for a 150 million dollar account
• I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.

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