Anaplan vs Anaplan Predictive Insights (Mintigo)

• Allows the business to link different planning streams into one place
• Gives users a single source to view data, no more comparing offline templates in excel
• Intuitive new UX that allows us to be more customizable when tailoring to needs of end-users

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• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Enablement -- Anaplan should invest more in both its training capability and training content. Anaplan is not the most difficult tool to learn, but having more foundation in this area would make the ramp-up process significantly easier
• Storage -- Anaplan is not a data warehouse. This is understandable given data warehousing is not their primary value proposition, but many times we run close to the storage limits of Anaplan, and it would be great if Anaplan had different storage size options for its workspaces.
• User Interface -- Anaplan's user interface could be streamlined and improved to become more intuitive and accommodate more shortcut keys.

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• Anaplan has been good to plan future fiscal years, by doing the planning in here and seeing the financial impact certain variables can produce it is easier to make decisions within the company such as hiring, eliminating certain costs etc., to achieve the financial results as set in the company goals.
• Dashboards have been really helpful for the financial executives as very specific data can be analysed and presented in the dashboards focused to specific financial teams, so it is easier to see the actual results and forecasts.
• On the negative side, since Anaplan is a complex tool to handle, it is better to have a dedicated resource or resources to the handling in Anplan. Regular business analysts could not handle their regular tasks and doing complex configurations in Anaplan without the help of well trained Anaplan resources, extra dedicated resources are needed to work with Anaplan.

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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