Anaplan vs. Nielsen Marketing Mix Modeling
Anaplan vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Anaplan | Enterprise companies (1,001+ employees) | Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across your enterprise to move your business forward. Based in San Francisco, Anaplan has over 200 partners and more than 2,000 customers worldwide. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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Top Pros |
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Top Cons |
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BI Standard Reporting |
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Ad-hoc Reporting |
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Report Output and Scheduling |
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Data Discovery and Visualization |
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Access Control and Security |
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Mobile Capabilities |
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Budgeting, Planning, and Forecasting |
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Consolidation and Close |
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Financial Reporting and Compliance |
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Analytics and Reporting |
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Integration |
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Anaplan | Nielsen Marketing Mix Modeling | |
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Small Businesses | IBM Planning Analytics Score 8.3 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | Centage Score 9.6 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Oracle Fusion Cloud ERP Score 8.1 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Anaplan | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 9.3 (303 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 9.4 (25 ratings) | - (0 ratings) |
Usability | 8.0 (16 ratings) | - (0 ratings) |
Availability | 8.7 (6 ratings) | - (0 ratings) |
Performance | 9.0 (6 ratings) | - (0 ratings) |
Support Rating | 7.7 (18 ratings) | - (0 ratings) |
In-Person Training | 8.4 (4 ratings) | - (0 ratings) |
Online Training | 9.0 (4 ratings) | - (0 ratings) |
Implementation Rating | 8.5 (21 ratings) | - (0 ratings) |
Configurability | 9.0 (4 ratings) | - (0 ratings) |
Ease of integration | 9.1 (2 ratings) | - (0 ratings) |
Product Scalability | 9.4 (6 ratings) | - (0 ratings) |
Vendor post-sale | 7.3 (3 ratings) | - (0 ratings) |
Vendor pre-sale | 4.7 (3 ratings) | - (0 ratings) |
Anaplan | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Anaplan | Nielsen |
Pros | Anaplan | Nielsen |
Cons | Anaplan | Nielsen |
Likelihood to Renew | Anaplan | Nielsen No answers on this topic |
Usability | Anaplan | Nielsen No answers on this topic |
Reliability and Availability | Anaplan | Nielsen No answers on this topic |
Performance | Anaplan | Nielsen No answers on this topic |
Support Rating | Anaplan | Nielsen No answers on this topic |
In-Person Training | Anaplan | Nielsen No answers on this topic |
Online Training | Anaplan | Nielsen No answers on this topic |
Implementation Rating | Anaplan | Nielsen No answers on this topic |
Alternatives Considered | Anaplan | Nielsen |
Scalability | Anaplan | Nielsen No answers on this topic |
Return on Investment | Anaplan | Nielsen |
ScreenShots | Anaplan Screenshots |