Anodot vs. BMC Helix Continuous Optimization

In some business scenarios, it found a very uncommon behaviors in our campaigns, in a very detailed granularity (not just campaign level, but also ad group level and much more).

Incentivized

Based on what we have experienced, BMC Helix Optimize is a good choice for businesses that already have other BMC tools, such as BMC Helix Operations Management or BMC Helix Cloud Cost, due to the integrated capabilities that can be leveraged. Besides, it is a great tool for visual analysis of costs associated with operations.

Incentivized

• Detects traffic anomalies on time.
• Help us to monitor our PPC campaigns.

Incentivized

• Graphical Representations.
• Building of Data Views.
• Planning of operational budgets based on performance.

Incentivized

• Anodot sends sometimes some false alarm alerts.

Incentivized

• No mobile app is available.
• Only available in English.
• Not many data integrations available.

Incentivized

We use it widely, across many business departments.

Incentivized

Their support team always answer very fast.

Incentivized

In general, BMC Helix Optimize has a set of tools that are quite advanced compared to other technologies in the same field. Especially the visual representations and the flexibility when building rules to control the spend are some of the most useful functionalities that work quite well, usually better than in the rest of the tools.

Incentivized

• Helped us to find anomalies that would have cost a lot if not detected on time.

Incentivized

• Good ROI after optimizing redundant processes.
• Identification of issues when being able to represent data visually.
• Reduced costs due to limiting number of needed resources.

Incentivized